Peter Dorrington
Peter Dorrington RSS
Director, Marketing Strategy (EMEA)

I am the Director of Marketing Strategy for the EMEA region at SAS Institute and have more than 25 years experience in IT and computing systems. My current role is focused on supporting SAS’ regional marketing operations in developing marketing strategies and programs aligned around the needs of SAS’ markets and customers.

Recent Posts

Social media analytics – Hearing the new generation of voters

If, like me, you have children who are old enough to vote, you may have noticed what I have noticed. They’re different. They seem permanently ... Read More

Happy customers, happy staff, happy shareholders: It can be done

By rights, Steve McGivern, should be a worried man. As the National Forecasting, Roster & Planning Manager at British Gas Services, he has an impossible job: ... Read More

Protecting the public - and the public's purse

We all expect the police to be focused on protecting us from harm and catching criminals. And, in my experience, the vast majority of police ... Read More

Global Economist Panel: Living in interesting times

The state of the global economy has been well-documented over the past few years: One could argue that it’s a more volatile and variable world ... Read More

After-show roundup

Well, that’s another year of PBLS completed and I have really enjoyed my first conference in sunny Orlando (when I would normally be worrying about ... Read More

Strategy is innovation

When companies launch innovation initiatives, they typically focus all of their time and energy on a feverish quest for the big breakthrough idea. But that ... Read More

Great by choice

Why do some companies thrive in uncertainty, even chaos, and others do not? Author and business expert Jim Collins offered his insight on this phenomenon ... Read More

The data challenge across multiple industries

When you Google “big data,” you get big data about big data. We are living in the age of information overload, which creates many challenges, ... Read More

The new era of customer experience

It only took me minutes from arriving in Orlando to understand just how important consumers are to the local economy. As we heard from Alex ... Read More

Welcome reception offers taste of great leadership event

Having been buried in a windowless room in Orlando for a couple of days preparing for the Premier Business Leadership Series, I was delighted to ... Read More