I am the Director of Marketing Strategy for the EMEA region at SAS Institute and have more than 25 years experience in IT and computing systems. My current role is focused on supporting SAS’ regional marketing operations in developing marketing strategies and programs aligned around the needs of SAS’ markets and customers.
If, like me, you have children who are old enough to vote, you may have noticed what I have noticed. They’re different. They seem permanently connected to their friends via social media, rarely watch the news or read a paper, and they have many transient interests that seem to follow
By rights, Steve McGivern, should be a worried man. As the National Forecasting, Roster & Planning Manager at British Gas Services, he has an impossible job: accurately predicting how many service engineers British Gas needs to service and repair millions of domestic boilers during any given week, even while the weather
We all expect the police to be focused on protecting us from harm and catching criminals. And, in my experience, the vast majority of police officers are dedicated men and women who take their service commitment seriously. However, that does not mean our protection should be achieved irrespective of cost.
The state of the global economy has been well-documented over the past few years: One could argue that it’s a more volatile and variable world we live in now, both financially and politically. There have been some bright lights amongst the gloom though, and they have tended to radiate from
Well, that’s another year of PBLS completed and I have really enjoyed my first conference in sunny Orlando (when I would normally be worrying about the first winter frosts at home in the UK). With luck, I will be able to attend next year when the conference returns to Las
When companies launch innovation initiatives, they typically focus all of their time and energy on a feverish quest for the big breakthrough idea. But that initial spark of inspiration is merely a starting point. The real innovation challenge lies beyond the idea, in a long, complex journey from imagination to
Why do some companies thrive in uncertainty, even chaos, and others do not? Author and business expert Jim Collins offered his insight on this phenomenon based on nine years of research that he and his colleague Morten Hansen collected for their new book Great by Choice: Uncertainty, Chaos and Luck
When you Google “big data,” you get big data about big data. We are living in the age of information overload, which creates many challenges, including big data, information silos and integration issues. It was my great pleasure to introduce a panel of experts at The Premier Business Leadership Series
It only took me minutes from arriving in Orlando to understand just how important consumers are to the local economy. As we heard from Alex Martins of Orlando Magic earlier today, there are a lot of businesses competing for the consumer's "entertainment dollar." Of course, it is also important to
Having been buried in a windowless room in Orlando for a couple of days preparing for the Premier Business Leadership Series, I was delighted to get outside and sample a taste of Old Havana whilst networking with guests and SAS colleagues from around the world at the conference Welcome Reception
