Patrick Homer is a thought leader in the field of transformational analytics across clinical and commercial pharma and has been involved with both the long-term strategy and development of SAS' solutions in these areas. His analytical expertise resides in predictive, optimization, business intelligence, data management, forecasting, artificial intelligence and the development of analytical platforms. Since joining SAS in 2008, Patrick has overseen the development of a portfolio of advanced analytical capabilities for life sciences. Most recently Patrick lead the development of an analytical platform for global price intelligence, revolutionizing the industry approach to global launch sequencing with next generation optimization algorithms. Prior to working at SAS, Patrick spent 20 years in the pharmaceutical industry, progressing through sales and management roles and on to executive business development for outsourced sales teams. Patrick graduated with a master’s degree in business administration from University College of Cardiff Business School and a bachelor’s degree in microbiology from University College of Swansea.
Clinical research generates extensive amounts of data, yet most of it is siloed or generally unavailable to a larger pool of willing potential researchers. If this data were liberated to the masses, we would venture into a world of endless possibilities where the search for new cures and treatments could
PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within
The high cost of pricing myopia When launching a pharmaceutical product, it’s not enough to negotiate the best reimbursable price for each local market. Overall financial performance will depend on successfully managing go-to-market strategies at the global level. That means determining the optimal price and launch sequence for all the
