Author

Mike Hitmar
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Manufacturing Industry Marketing Manager

An engineer turned product marketer, Mike has held a broad range of roles in manufacturing, engineering and marketing over a 20 year career. He brings his perspective as an industry practitioner to advocate the application of analytics to solve the most difficult of business challenges. Mike currently serves as manufacturing industry marketing manager at SAS. He regularly shares his experiences and insights in published articles, webinars and live speaking events. Mike earned a BS in Industrial and Systems Engineering from Ohio University and holds an MBA from The Stephen M. Ross School of Business at the University of Michigan. In addition to subscribing to this blog, you can follow his updates on Twitter @MikeHitmar and LinkedIn.