Mark Wilkinson joined as Managing Director SAS UK & Ireland in April 2012. He is now responsible for the UK and Ireland operations, as well as Northern Europe and Russia/CIS. Mark is dedicated to ensuring that business leaders are able to make sense of the big data they hold using the transformative power of high-performance analytics.
The digital age has fundamentally changed how brands and organisations interact with consumers. This shift has been a crucial part of the Third Industrial Revolution and helped spark the era of consumers sharing their data with different organisations. But now organisations are heralding the Fourth Industrial Revolution, and data is
In 2012, the value of big data equity in the UK was estimated at £12 billion a year or 0.7 percent of the annual Gross Domestic Product (GDP). Four years flew by and the second report by the Centre for Economics and Business Research (Cebr) puts the opportunity at £46
