Author

Ken King
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Ken King 2
Bringing TV and Radio Advertising into the Digital Age

Will media measurement systems like Nielsen C3 and radio’s Arbitron Personal People Meter be enough to stop ad spending from moving to the Internet and mobile devices? Howard Cosell never sent my dad and me a thank-you note, but perhaps he should have. Neither one of us could stand Howard,

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The newest book on my shelf

Have you ever wished you could find a book that would explain business intelligence (BI) to a telecom expert? Or a book that would explain the telecom industry to someone who understands BI? Business Intelligence for Telecommunication by Deepak Pareek is that book. The first half of the book gives

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