Author

Kelly Levoyer
Kelly Levoyer 0
Behind the scenes at PBLS

One of my favorite opportunities at business conferences hosted by SAS, like The Premier Business Leadership Series, is when I get to take a break from the crowds and spend some one-on-one time with a customer. We escape into a quiet room to discuss, on video, their trials and tribulations

Analytics
Kelly Levoyer 1
The great debate: analytics vs. instinct

Malcolm Gladwell, author of Outliers and Blink, and Tom Davenport, Babson College professor and author of Competing on Analytics, engaged this morning in a debate on a live Webcast onsite at The Premier Business Leadership Series at Caesars Palace, Las Vegas. The theme of the debate is analytics vs. instinct:

Kelly Levoyer 1
The mother of innovation

At The Premier Business Leadership Series in Las Vegas, Jim Davis, SAS Chief Marketing Officer, opened his presentation with an opportunistic spin: "A good crisis is a terrible thing to waste. Necessity might be the mother of invention, but recession is the mother of innovation." In November of this year,

Kelly Levoyer 0
Beyond Green with MIT Sloan

SAS and MIT Sloan share a similar mission when it comes to the topic of sustainability: To explore and share lessons on how sustainability challenges are transforming 21st century organizations. While we at SAS continue to refine our own practices in corporate social responsibility, we’re helping our customers measure, manage

Analytics
Kelly Levoyer 0
The culture of analytics at Marriott

At last week's SAS Global Forum, I sat down for a few minutes with Stephan Chase, Vice President of Customer Knowledge at Marriott Hotels. Chase's team provides the analytics and predictive modeling to the marketing team within the Marriott Rewards business unit. I asked him to elaborate on an earlier

Kelly Levoyer 0
A lesson in far-out, way-cool technologies

Not to belabor the topic of SAS Global Forum, but it is still on the minds -- and feet, judging from my blisters -- of many of us who attended last week. What I find most invigorating about the experience is the opportunity to put faces and voices with the

Kelly Levoyer 0
Another domino falls

As the buzz around the IBM acquisition of Cognos continues to spread, my colleagues here at SAS' world headquarters are engaging in their usual activities: briefing our international colleagues, reaching out to analysts and journalists, responding to interview requests. Still, the mood here is far from hectic -- we, like

Kelly Levoyer 0
Going, going...green!

It's Day 2 of the Premier Business Leadership Series here in Vegas, which kicked off this morning with a special edition of BetterManagement TODAY. (The show is taped live in the heart of the networking area of the conference.) One of the featured guests--and a keynote speaker yesterday--was Andrew Winston,

Analytics
Kelly Levoyer 1
No fairy tales here

I'm writing from the freezing cold press room in a resort in sunny Orlando, Florida, where SAS is hosting its annual customer and executive conference, SAS Global Forum. Amid the buzz from journalists arranging interviews with SAS customers, executives and industry thought leaders like Guy Kawasaki and Thornton May, I