This is a question I am often asked: What skills do I need to become a good analyst or data miner? In order to become good data mining practitioner one needs to understand statistical concepts and basic principles of knowledge induction. Knowing inferential stats, t-tests, analysis of variance, regressions, and
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What skills do you need to become a data miner?
The what and why of customer segmentation
Customer segmentation is one of these topics that are defined in a multitude of different ways. And while all these definitions may be in some way correct, they tell more about the person‘s understanding of the subject than of the subject itself! The question is whether segmentation is a business application,
How to wake up dormant customers
Maintaining the relationship with a customer can be a costly exercise, and not all customers provide the same value to an organization. There are some customers who buy little and the value of their purchase is low - and this is unlikely to change regardless of the type of stimuli.