Goran Dragosavac joined SAS Institute in 2000 and has been with SAS ever since. He has developed a successful track record in deploying Analytical Intelligence across different industries and across a variety of business applications, having accomplished over hundred successful projects and assignments for most of the leading companies in South Africa, including the work for public sector and government. Goran is often invited to speak at seminars and conferences in front of business and academic audiences locally and internationally, and some of his work is published in the academic literature.
This is a question I am often asked: What skills do I need to become a good analyst or data miner? In order to become good data mining practitioner one needs to understand statistical concepts and basic principles of knowledge induction. Knowing inferential stats, t-tests, analysis of variance, regressions, and
Customer segmentation is one of these topics that are defined in a multitude of different ways. And while all these definitions may be in some way correct, they tell more about the person‘s understanding of the subject than of the subject itself! The question is whether segmentation is a business application,
Maintaining the relationship with a customer can be a costly exercise, and not all customers provide the same value to an organization. There are some customers who buy little and the value of their purchase is low - and this is unlikely to change regardless of the type of stimuli.
