Ericka Wilcher
Ericka Wilcher RSS
Sr. Marketing Specialist

Ericka Wilcher is a Senior Marketing Specialist at SAS, specializing in developing and executing innovative marketing campaigns for brand awareness and lead generation. Ericka specializes in digital strategies for advertising, content creation and syndication, and interactive promotional technologies. Follow @ErickaWilcher on Twitter for more!

Recent Posts

Analytics vs the HiPPO?

Given the increasing role of analytics, are HiPPOS going the way of the dinosaur? According to the recent research from Harvard Business Review Analytic Services, ... Read More

Ears to the ground on analytics

In the world of technology, 2011 is unremarkable in some ways. As with every year, there are hot trends – hype, buzzwords and “must-have” technologies. ... Read More

Begin at the beginning

I’ll admit I am particularly fond of a saying, “Begin at the beginning.” All too often we get ahead of ourselves when trying to tackle ... Read More

Signs of an IT Uprising?

In a previous post, I described the ever-elusive goal of achieving alignment between Business and IT. On the one hand, we see some struggle between ... Read More

A proposal for IT and business alignment: arm wrestle for the upper hand

Having recently attended a string of conferences including the TDWI Executive Summit, the CIO 100 Symposium and Awards, and Computerworld’s Business Intelligence Perspectives – I ... Read More

How to make networking fun

These days you can’t get very far without bumping into some variation of the term “networking.” Sure, there’s the area of computer networking, which is ... Read More

Saying no to silos

These days, “silo” has become a dirty word within organizations – full of negative connotations about curmudgeonly individuals or teams not playing well with others. ... Read More