Author

Elizabeth Dove
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Industry Consultant

A Senior Manager at SAS, Elizabeth manages Industry Consultants across the Retail, CPG, Media and Telco Practices in the US. As a Retail and CPG practitioner, Elizabeth has 20 years' experience consulting with clients in the US and Europe across multiple operational areas with a focus on technology.

Elizabeth Dove 0
What you need to know about programmatic advertising

Once upon a time, the only way to buy and sell advertising inventory was based on the relationship between advertiser and publisher. The exchange was manual, with advertisers paying publishers an agreed-upon price for every impression. The process involved a lot of phone calls, spreadsheets, negotiation and re-negotiation, all of