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Diane Lennox
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PR Services Manager

Diane Lennox is PR Services Manager for SAS, the leader in business analytics software and services. A 30-year veteran in marketing communications and writing for all media, she has spent the past six years supporting SAS' internal PR agency by managing the Global PR Resource Center (internal), acting as international liaison with dozens of country PR managers, guiding PR measurement and monitoring, overseeing communications and media training, supporting the blogging and social media program and providing SEO guidance. She does not do windows.

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New emphasis for good old Balanced Scorecard?

Performance Management expert (and SAS product marketing manager) Gary Cokins blogs regularly here at SAS on the latest developments in enterprise performance management. We always look forward to his insights and interesting take. Just back from the Palladium (formerly Balanced Scorecard Initiative) 2009 Americas Summit, Gary noticed three major shifts

Analytics
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James Taylor's take on why analytics matters

Decision management expert James Taylor wins the prize for most prolific blogger from The Series. James gives us thorough summaries of great presentations on: Balancing Intuition and Analytics in Decision Making. Analytics & Innovation, Analytics in the Executive Suite. SAS Media Day customer panels on fraud detection. and optimization. By

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Mining for a New Model of Journalism

As media companies continue selling off their newspapers to cut losses and news organizations succomb to the revenue tease of infotainment, it’s refreshing to see at least one positive trend in journalism moving forward. With a nod to my friend Craig Carroll, who is doing his own innovative work at

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Green with Envy

The announcement that SAS’ new conference center will support LEED standards is a great opportunity to ponder some of the converging trends in environmental sustainability. With evidence that the economic benefits rival the environmental gain, companies are really taking notice. The Climate Counts Scorecard showcases companies taking steps to mitigate

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Everything old is new, at least sometimes

It’s been a big week of mirror gazing in the PR funhouse. What does this have to do with SAS? Let’s just call it a convenient excuse to congratulate our PR department for being recognized by IT journalists as one of the top PR teams in the country. For its

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In any language, you are what your audience perceives

What does it really mean to be a global company? From a communications perspective, it certainly demands that we all speak the same language, whether its in English, Chinese, French, Danish or Bahasa Malayu. For that matter, whether it’s US English, UK English, Aussie, Kiwi or South African. Challenge? You

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