When I arrived for a training course with the name, "Powerful storytelling for tech," I was surprised to discover that most of the attendees worked in sales, rather than the marketing and communications crowd I'd been expecting. They were all there to learn how best to engage prospects – how
Author
Despite many experts touting 2016 as a significant year for innovation, IT is still chaotic, with many teams stuck in an old world. Organisations are implementing countless digital and data projects in an attempt to improve business models and streamline processes. Sadly, these rarely reflect any kind of coherent company-wide IT
We recently met up with Paul Bennett, a member of the GB Rowing Team and current World Champion, and Laurie Miles, Head of Analytics for SAS UK & Ireland, who has been analyzing the team's data. They chatted about data, the life and mind of an elite sportsman, and uncovered some
Hoarding has a bad name. Popular TV programmes such as The Hoarder Next Door, Obsessive Compulsive Hoarder in the UK and Hoarding: Buried Alive in the US show hoarding in a very bad light. After all, why can’t they just throw away that 10-year-old newspaper? What drives the hoarders’ motivation to keep everything
Like all scientific breakthroughs, there needs to be some sort of experiment or evidence gathering to prove a hypothesis. Sometimes these breakthroughs are unrelated to the original hypothesis and are made by accident - as long as there’s some form of information to analyse, there’s scope for discovery. With so
Katherine Grainger paid a heart-felt tribute to the support staff who have been a pivotal part of her success in her opening speech ahead of last month’s World Sport Science and Medicine conference. The event was hosted in the UK jointly by British Rowing and FISA, the international rowing federation. “My career
What if you could rank where you stand versus your industry peers when it comes to how effectively you're making use of your data through analytics? Now you can. Jim Davis, Senior Vice President and Chief Marketing Officer at SAS, outlined an eight-metric test at today’s Premier Business Leadership Series