Author

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Calling all Wikipedians

I went to yet another social media seminar yesterday where I was reminded that the old rules of marketing and PR do not apply. The speaker, Jim Tobin of Ignite Social Media, gave it a fresh perspective: If you wouldn't do it at a cocktail party, don't do it in

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Are we just acting global-y?

What does it mean to be a global company? I certainly think SAS qualifies. We just released our 2007 financial results which show that, in additional to experiencing 15 percent growth and hitting a record US$2.15 billion in revenue, 56 percent of our revenue came from outside the U.S. and

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M&Ms really aren't all that expensive

If you know anything about SAS as a workplace, you've probably heard we offer free onsite healthcare to our employees and their covered dependents, we have subsidized onsite daycare, a great big gym and a pool and personal trainers and onsite massage therapy and lots of other amenities, and we've

0
Welcome another new contributor

Arati Bechtel joins sascom voices to share news and ideas as a new member of the JMP marketing team. JMP makes software for dynamic data visualization that integrates seamlessly with SAS. In December 2007, Arati started her job as a writer at JMP after a stint as the lead copy

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You see right through me

Every day the world becomes more technology and media-savvy. Each successive generation has a clearer understanding of how we receive our news, information and entertainment. The "fourth wall" that we used to imagine between the audience and the media provider has now been so thoroughly circumvented, scaled, breached and otherwise