Hi, I’m Annette Marett. I am in the business of words. My career as a communicator has taken me down many paths, from writing television and radio scripts to news reports and magazine articles. I enjoy the challenge of turning blank white pages into attention-grabbing messages that have the potential to make people stop and really think about something. Since I began at SAS in 2002, I’ve focused on creating global print and online advertising campaigns that promote awareness and lead generation. Making sense of all the marketing jargon and clutter out there is never easy, but it helps that the story of SAS analytics is an interesting and relevant one. My bachelor’s degree in advertising taught me how to write, but SAS continues to remind me why I still enjoy it.