Author

Anna Brown
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Principal Communications Specialist

Anna builds customer relationships through communication strategies that reach SAS practitioners where they are. From managing online communities to editing blogs and newsletters to producing videos, Anna delivers information that makes it easy – and fun – to learn SAS.

Analytics
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Behind the scenes with SAS customer YouSee

I want to share highlights from a different kind of day I recently had at SAS that was spent with a customer, YouSee, and thought leader James Taylor, CEO of Decision Management Solutions. We all shared a "Deep Dive Day" at SAS Headquarters here in Cary, North Carolina. Read on

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Three analytics topics you care about

I know you’re dying to know the top three articles in the last three issues of the SAS Business Report, so here goes. All relate to analytics, of course. SAS CEO Jim Goodnight Talks “Big Data” Top Ten Reasons You Should Care About SAS 9.3 David McCandless on the Beauty

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Everything is getting faster every day

Have you ever had a day when you physically feel dizzy because so many things are going on all at once? I know you have. I'm reading the book Real-Time Marketing & PR, which talks about the new immediate pace my profession needs to proactively and reactively communicate. (Quick, tell

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Why health care needs analytics

In a previous life, I worked in advertising and PR agencies servicing pharmaceutical and biotechnology companies. While I was in a position to foster brand recognition, pre-market a product on the verge of FDA approval, or increase awareness of a small biotech start-up looking for venture capital, I got a

Analytics
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Best of SAS Business Report 2011 so far

As editor of the SAS Business Report, I constantly analyze what’s “clicking” for readers and what’s not. So far in 2011, the following articles have been the biggest hitters: Advanced Analytics for the Modern Business Analyst SAS Placed in Leaders Quadrant for BI Top Five Big Ideas in Analytical Data

Analytics
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Student loans, what a drag

I recently conducted a financial planning exercising to focus on savings – after all, college tuition rates are climbing and by the time my son goes to school in 18 years or so, I may be looking at $60,000 a year for a public university. Now is the time to

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Face-to-face is best

I'm still catching my breath from all the excitement at SAS Global Forum earlier this month in Las Vegas. And it's not because I gambled away all my money. I had the privilege to experience the users conference behind the scenes as I hosted the Inside SAS Global Forum video

Analytics
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Data. What is it good for?

What is data good for? Absolutely nothing without the right people and the right tools, says Angela Watson, Vice President of Analytics at Overstock.com, an online retailer that offers brand-name merchandise at discounted prices. It’s common for organizations to have “analysis paralysis” where not all departments use data, analytics to

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And the data says? Analytics wins.

Since business analytics is all about turning data into insight that will drive future decisions, it makes perfect sense that as editor of the SAS Business Report, I’d use this mid-year month of June to study the newsletter’s data – and make sure it continues to provide you with valuable