Alyssa Farrell
Alyssa Farrell RSS
Product Marketing Manager, Energy and Sustainability

Alyssa Farrell leads global industry marketing for SAS’ business within the energy sector, including Utilities, Oil and Gas. She also has responsibility for SAS’ Sustainability Solutions and works with customers around the world to understand best practices and solutions for managing their business with environmental responsibility in mind. She participates in the Green Tech Council of the North Carolina Technology Association, and supports the SAS Executive Sustainability Council, the leadership team that governs SAS’ sustainable business practices.

Within the energy sector, her focus is on solutions that optimize our energy infrastructure by applying predictive analytics to complex data. Pertaining to all industries, Farrell regularly speaks with trade associations, analysts, and the press about the opportunities organizations have to effectively manage a sustainable strategy and drive healthy economic growth.

Prior to joining SAS, Farrell was a senior consultant in the Deloitte Public Sector practice. In this capacity, she was a project manager for state-wide and county-wide systems implementations and was responsible for user acceptance testing, change management and training, and middleware technology selection.

She is a graduate of the Eller College of Management at the University of Arizona, where she earned her MBA degree with a concentration in Management Information Systems. She also holds a Bachelor of Arts degree from Duke University.

Recent Posts

Who is and is not paying for heat this winter?

The utility industry is ripe with analytic opportunities.  Usually, when I share that perspective, thoughts immediately jump to making the ... Read More

Big data customer analytics key to high-performing energy companies

Energy suppliers are fighting for prime position in the domestic energy supply market. Disillusioned customers, increased competition due to a ... Read More

Machine Learning: An invited guest to the IoT party?

Research indicates that IoT and Machine Learning are more valuable to utilities when used in combination but there are hurdles ... Read More

SAS brings real-time sensors and analytics to 2016 DistribuTECH

The Internet of Things (IoT), sensors and connected devices are all the buzz leading up to DistribuTECH (Feb 9-11), so ... Read More

Does OT + analytics = IoT?

Operations technology (OT), such as control systems, are crucial elements in our daily lives. They make the stoplights function at ... Read More

Will control or reliability propel IoT in utilities?

Whether it’s a smart water meter or a complex combustion turbine, expectations of reliability for complex, connected machines have increased ... Read More

Data streams and data lakes: Utilities adjust to big data vocabulary

As utilities expand analytic capabilities into more areas of the business, the reality of the data management challenge becomes very ... Read More

5 analytic resolutions for oil and gas professionals

There’s a lot of hand-wringing in the oil industry these days. Prices are down, supply and demand are out of ... Read More

Reaching the new energy consumer

Whether it’s to reduce churn in competitive markets or to elevate customer satisfaction rankings in regulated markets, customer analytics is ... Read More

Innovation at the (grid) edge

Ask a utility executive about “the utility of the future” and you’re likely to get as many different answers as ... Read More