Alyssa Farrell
Alyssa Farrell RSS
Product Marketing Manager, Energy and Sustainability

Alyssa Farrell leads global industry marketing for SAS’ business within the energy sector, including Utilities, Oil and Gas. She also has responsibility for SAS’ Sustainability Solutions and works with customers around the world to understand best practices and solutions for managing their business with environmental responsibility in mind. She participates in the Green Tech Council of the North Carolina Technology Association, and supports the SAS Executive Sustainability Council, the leadership team that governs SAS’ sustainable business practices.

Within the energy sector, her focus is on solutions that optimize our energy infrastructure by applying predictive analytics to complex data. Pertaining to all industries, Farrell regularly speaks with trade associations, analysts, and the press about the opportunities organizations have to effectively manage a sustainable strategy and drive healthy economic growth.

Prior to joining SAS, Farrell was a senior consultant in the Deloitte Public Sector practice. In this capacity, she was a project manager for state-wide and county-wide systems implementations and was responsible for user acceptance testing, change management and training, and middleware technology selection.

She is a graduate of the Eller College of Management at the University of Arizona, where she earned her MBA degree with a concentration in Management Information Systems. She also holds a Bachelor of Arts degree from Duke University.

Recent Posts

Reaching the new energy consumer

Whether it’s to reduce churn in competitive markets or to elevate customer satisfaction rankings in regulated markets, customer analytics is hot right now in utilities. ... Read More

Innovation at the (grid) edge

Ask a utility executive about “the utility of the future” and you’re likely to get as many different answers as people you speak to.  Whether ... Read More

A must-read for petroleum professionals

Oil companies are being forced to explore in geologically complex and remote areas to exploit more unconventional hydrocarbon deposits.  New engineering technology has pushed the ... Read More

Forecasting success: Reliance Power meets customer and political expectations with SAS

In the game of energy forecasting, you’re never 100 percent right.  And for developing countries, forecasters face rapidly expanding economies and high political expectations. Such ... Read More

Battling the buzz on big data analytics for energy

I was asked to speak recently on a topic that includes two hyped terms:  Big data and sustainability.  At the risk of igniting an anti-buzzword ... Read More

Forecasting insights from nPower

In case you weren’t aware of the importance of forecasting for a utility company, it’s really BIG. Not only are you predicting the amount of ... Read More

Power it on: The smart grid is ready!

"Big data" is a big deal for electric utilities.  In a smart power grid, when you turn on the lights, you're generating data. When your ... Read More

Experts discuss value of energy analytics

How often do you question the availability of power? Outside of weather events, the answer is probably, “not much.” But what if you have an ... Read More

5 “big data analytics” moments that excite utility executives

Contrary to popular belief, utility executives are ramping up for “big data” in a “big way.” This industry, which historically focused on operational technologies like ... Read More

Touring the future of the Smart Grid

The Networked Grid event has kicked off in the Triangle.  Home to over 60 companies working on smart grid technologies, the Research Triangle may be “the ... Read More