Alyssa Farrell
Alyssa Farrell RSS
Product Marketing Manager, Energy and Sustainability

Alyssa Farrell leads global industry marketing for SAS’ business within the energy sector, including Utilities, Oil and Gas. She also has responsibility for SAS’ Sustainability Solutions and works with customers around the world to understand best practices and solutions for managing their business with environmental responsibility in mind. She participates in the Green Tech Council of the North Carolina Technology Association, and supports the SAS Executive Sustainability Council, the leadership team that governs SAS’ sustainable business practices.

Within the energy sector, her focus is on solutions that optimize our energy infrastructure by applying predictive analytics to complex data. Pertaining to all industries, Farrell regularly speaks with trade associations, analysts, and the press about the opportunities organizations have to effectively manage a sustainable strategy and drive healthy economic growth.

Prior to joining SAS, Farrell was a senior consultant in the Deloitte Public Sector practice. In this capacity, she was a project manager for state-wide and county-wide systems implementations and was responsible for user acceptance testing, change management and training, and middleware technology selection.

She is a graduate of the Eller College of Management at the University of Arizona, where she earned her MBA degree with a concentration in Management Information Systems. She also holds a Bachelor of Arts degree from Duke University.

Recent Posts

Forecasting insights from nPower

In case you weren’t aware of the importance of forecasting for a utility company, it’s really BIG. Not only are you predicting the amount of ... Read More

Power it on: The smart grid is ready!

"Big data" is a big deal for electric utilities.  In a smart power grid, when you turn on the lights, you're generating data. When your ... Read More

Experts discuss value of energy analytics

How often do you question the availability of power? Outside of weather events, the answer is probably, “not much.” But what if you have an ... Read More

5 “big data analytics” moments that excite utility executives

Contrary to popular belief, utility executives are ramping up for “big data” in a “big way.” This industry, which historically focused on operational technologies like ... Read More

Touring the future of the Smart Grid

The Networked Grid event has kicked off in the Triangle.  Home to over 60 companies working on smart grid technologies, the Research Triangle may be “the ... Read More

What's your grade? Utility Summit exposes wide gaps in analytical maturity

Managing the deluge of smart grid data. Responding to the increased demand for customer intelligence. Implementing analytics for grid optimization. These were ... Read More

Hi-tech cowboys: Applying analytics to oil and gas exploration

I just returned from the largest annual gathering of upstream oil and gas technology professionals. Some of the brightest minds in resource exploration – from graduate ... Read More

Back to basics: cut through the meter hype and improve the grid

Earlier this month in Washington DC, utility executives shared the pains and triumphs in the turmoil that is today’s energy market.  With a patchwork of ... Read More

Business Analytics 101: The intersection of Sustainability and Business

The preservation of our environment and the prosperity and health of our society are both global and local concerns. But are they concerns of the ... Read More

Five questions on sustainability with Marc Cornelissen

A few years ago, Alison ran a series of 5-question interviews here with SAS employees. We recently published a corporate responsibility e-book that includes a ... Read More