sascom magazine: Big data, smart strategies

0

I first spoke with Jill Dyché in March about her "Big data in big companies" research with Tom Davenport. They had interviewed a handful of organizations, including Bank of America, Wells Fargo, Citibank and UnitedHealthcare.

They ended up speaking with executives from more than 20 companies about their big data initiatives. A few considered the information so critical to their competitiveness that they asked not to be named in the report (download the "Big data in big companies" report).

That didn’t surprise Jill. What surprised her were the things executives didn’t mention –and what that might indicate. See her article in the latest issue of sascom magazine.

And while it’s fascinating to hear how UPS, Macys.com and GE are doing amazing things with big data, it’s important to keep in mind: Big data is not just for big companies. See how small-to-midsize businesses are exploring big data with visual analytics. And check out this Q&A to see how the Orlando Magic are analyzing big data to improve lineups, ticket sales and win games.

Also in the new issue:

Read sascom today -- and let us know your company's big data strategies.

Share

About Author

Anne-Lindsay Beall

Editor-in-Chief, sascom magazine

Anne-Lindsay Beall is Editor-in-Chief of sascom magazine, Editor of the Customer Intelligence Knowledge Exchange at SAS, and Editor of the SAS Retail News. She has developed a comprehensive portfolio of business and marketing communications during her career spanning 14 years of magazine and marketing work. You can find her on Twitter: @annelindsayb or on LinkedIn at: www.linkedin.com/in/annelindsaybeall

Leave A Reply

Back to Top