Beyond the lobby doors: 4 ways SAS is like Stark Industries

It seems like only yesterday that the SAS Executive Briefing Center (EBC) parking lot was filled with Craft Services tents, high-end luxury cars, movie cameras and, oh, a few celebrities.  But, it’s been nearly a year since SAS became Stark Industries for a day when parts of Iron Man 3 were filmed on SAS campus.

Surely many of you have by now seen the movie, and hopefully recognized that the beautiful lobby and glass doors of Stark Industries looked like the SAS Executive Briefing Center (EBC) lobby.

SAS LEED-certified Executive Briefing Center served as part of Stark Industries in Iron Man 3

As I watched Happy Hogan walking through the SAS lobby on the big screen, and later Pepper Potts and Aldrich Killian saying their goodbye in front of the beautiful glass doors of the EBC, I started thinking - clearly there must be other similarities between our two companies besides our lobbies.

For example, both companies are eco-friendly workplaces.  Stark Tower is powered by its own arc reactor, capable of sustaining the tower for a year at no cost to the city.  The SAS EBC is LEED-certified, which boasts many self-sustaining features, including water and energy conservation, a green roof, rainwater repurposing, electric car charging stations and more.

SAS and Teradata Analytic Hero "Illumino"

Both companies Team with Superheroes.  Tony Stark hangs with his Avengers buddies Captain America, The Hulk and Thor to protect the world.  SAS co-created the League of Analytic Heroes, including Illumino, Megavox, Magnacomm,  Predicta and Exploris to help the world via analytic innovation.

Both companies are Transforming the World.  Stark Industries develops advanced defense technologies (i.e., Iron Man's body armor, S.H.I.E.L.D. helicarriers, Avengers' Quinjets and more).  SAS develops advanced analytics for defense organizations (and for other industries, including healthcare, fraud, financial services, hospitality, retail and more).

SAS CEO Jim Goodnight

Both companies are led by innovative thinkers.  CEO Tony Stark is an innovative thinker who created his powered suit of armor which protects his body - and the world.  SAS CEO Jim Goodnight is an innovative thinker who created the Power to Know through advanced analytics, which also transform the way the world works.

 What other similarities would you draw between these two companies?

tags: advanced analytics, analytic heroes, analytics, Iron Man, jim goodnight, Stark Industries, workplace culture


  1. Chris Hemedinger Chris Hemedinger
    Posted May 14, 2013 at 10:44 am | Permalink

    SAS has been known to "destroy" buildings at headquarters and then build them again, bigger and better. For example, the SAS EBC is also known as SAS Building C, and it's the second version of Building C in our history. (The original Building C was removed to make room for The Umstead hotel.)

    However, the SAS method of taking down a building involves fewer pyrotechnics than the Stark method.

  2. Posted May 15, 2013 at 9:35 am | Permalink

    Nice comparison, Chris! I'm glad we renovate in a more eco-friendly way than with pyrotechnics. 🙂

  3. Jennifer
    Posted May 16, 2013 at 2:19 pm | Permalink

    Both Stark Industries and SAS have strong, driven, and intellegent women in leadership positions. Pepper is at Stark, but SAS has even more innovative women!

  4. Rick Andrews
    Posted July 3, 2013 at 2:05 pm | Permalink

    Wow, never in a million years would I have imagined to appear on a web page with my idle, Dr. Jim Goodnight. I have a poem then I site quite often, “SAS is great, SAS is good, Let us thank, Jim we should.” !-)

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