I enjoy writing about our customers.  They are doing great things with SAS Analytics.  Operating in Africa under the Azur brand, Bintel is a fast-growing mobile communications services provider. Bintel chose SAS Analytics to improve its effectiveness of marketing campaigns.

SAS Analytics will allow Azur to streamline the campaign process and reduce mailing costs because marketers will “know” which customers will respond most positively to different offers and campaigns.

“We place a strong emphasis on service quality,” said Omar Adra, Group COO at Bintel. “Beyond completing more campaigns, faster, we want to achieve better response rates.”

Check out the full press release and other recent SAS news here.

Many SAS execs as well as SAS customers are participating in Mobile World Congress in Barcelona this week. I’m grateful that our customer at Bintel is willing to interview with press.

Please let me know those you’d like to see highlighted in a SAS press release.