"Curiosity and creativity are arguably inborn, but intuition for data comes from time spent exploring it," says Michael Berry, Business Intelligence Director at TripAdvisor. Berry and Gordon Linoff, who together co-founded the consultancy Data Miners Inc. and co-wrote the book Data Mining Techniques for Marketing, Sales, and Customer Relationship Management,
“Once you can define a problem, it’s a matter of looking for the right techniques and right methodologies to apply to it. And, there are many, many, many methodologies out there. The question is really: Can you pick the right one? And oftentimes that depends on: Did you define the problem in the
There are many ways of generating a model such as basic linear regression, decision trees, neural nets, and generalized linear models. JMP Pro can be a great tool for data miners, those who want to get more information out of their data and build more accurate predictive models. It incorporates
Whether you steer strategy from the C-suite or execute operations from your cubical, you can use analytics to transform your organization. I have continued to gain greater appreciation for the value of analytics at the many conferences that JMP has participated in this fall, including Predictive Analytics World in New
Gordon Linoff has been a self-starter in many ways. To name a few, he, along with Michael Berry, founded Data Miners Inc. in 1998. Gordon was also one of the first experts who SAS looked to in the 1990s to start the ever-popular SAS Business Knowledge Series. He has consulted for a wide