As a developer, I try to make sure all the most-used features of JMP are where you can find them easily. That’s why the options to change the statistics shown in the crosstab are at the top of Categorical’s red triangle menu. That’s why the new “Redo” and “Save Script”
MaxDiff (maximum difference scaling) is a new platform in JMP 13 that will be helpful to anyone who does consumer research. It enables a specialized type of choice model where respondents are asked to evaluate items (product attributes, …) in sets of three to five, choosing the most preferred and least
Do you find it fascinating to look at the items in other people’s grocery carts at the store? I do. In mine, you will often see orange juice, whole milk, Fuji apples and blackberries. And if I’m buying grape tomatoes, it’s likely I’m also buying parmesan cheese and basil (to
How do you like your coffee? I like my Coffee Crisp. Of all the commercials from my childhood, this is one of the few catchphrases that I remember. I suspect most readers have no idea what I’m talking about – (although it does exist in the UK and for a short period
When I was growing up in the Midwest (Columbia, MO, to be precise), flavored potato chips were a favorite of mine. Though I preferred sour cream and onion, barbecue would do in a pinch. Imagine my delight, then, when my colleague Ryan Lekivetz informed me that our neighbors to the
I grew up in Canada, where ketchup potato chips were a staple at most children's birthday parties. As a huge fan of these ketchup chips, I was unsure whether my enjoyment of the wonderful flavor was simply nostalgia and whether other people unfamiliar with the flavor would show any love
One of the key application areas for JMP is consumer and market research. As I was invited to give a presentation on JMP for marketing analytics, I was curious about how complete the capabilities of JMP are. I wondered whether there are any significant gaps. At a recent American Marketing Association conference
Recently, my colleague Ryan Lekivetz wrote about our trip to Discovery Summit Europe in Brussels and our plan to test whether Belgian chocolate was really better-tasting than US chocolate. Ryan has blogged in detail about the constraints of designing the study, as well as the factors involved. In this blog
If you want to learn about some of the best (and worst) practices in market research, you will want to tune in to Analytically Speaking with Walter Paczkowski, PhD, founder of Data Analytics Corp. on March 18. Walter’s passion for using and sharing effective market research methods is evidenced by
The JMP Profiler is a powerful tool for visualizing your model. With one click, you can see what the model predicts when you change a product’s features or adjust one of your assumptions. It’s also a powerful communication tool. Your audience doesn’t need a statistics background to understand the model’s