Sports & Entertainment

Analytics | Data Management
Cecily Hoffritz 0
Get in control of EU Data Protection regulation

Whether you work with IT, compliance or at C-level, you would have heard of the new EU General Data Protection Regulation by now. With the compliance deadline of May 2018 fast approaching, hopefully, you have already started taking necessary steps to prevent your company from incurring massive fines. How do

Analytics | Customer Intelligence
Patrick Xhonneux 0
Why fact-based CMOs outperform their peers

At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to

Advanced Analytics | Analytics | Data Visualization
Suzanne Clayton 0
Digital transformation = increased expectations for media & entertainment

Consumers want content 24 hours a day, seven days a week, all around the world. It's a tall order for media & entertainment (M&E) companies and a 180 degree shift from days past. How do they provide enough content to meet demand? Audiences are binge watching over-the-top (OTT) programming, creating

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