How Business Travelers Buy: Hotel Pricing in a Social World

With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay.  In order to build effective pricing and positioning strategies, hotel managers need to understand how consumers are using all of this user generated content with price to […]

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Reviews, Ratings and Hotels – What research tells us (so far)

As those of you who follow me know, I’ve been working on a series of studies with Breffni Noone (Professor at Penn State) about the impact of user generated content (UGC) and price on consumer buying behavior.   When we speak about this research, we tend to hear the same sets […]

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Cornell Hospitality Research Summit Announces Call for Submissions - Analytic Hospitality Executives, This is your event!

We here at the Analytic Hospitality Executive along with our partners at the Center for Hospitality Research at Cornell, would like to strongly encourage all of you to submit your innovative thoughts, projects  or topics for presentations, panel discussions, tutorials or workshops  to the third Cornell Hospitality Research Summit (CHRS), set […]

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The 14 actions for hotels in 2014

Here are my 14 actions that our analytic hospitality executives should put on their “to do list” in 2014.  Five are higher-level – helping you to build that strategic analytic culture we’ve been talking about.  The remaining nine are more tactical – but they will help you stay on top […]

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The Analytic Hospitality Executive: 2013 – A year in review

The overarching theme for the Analytic Hospitality Executive this year was “Building a Strategic Analytic Culture”.  We strove to help our Analytic Executives set the foundation for an organization built on fact-based decision making, aligned across the organization, rather than siloed by department.  I wrote a roadmap for building that […]

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Analytic Hospitality Executives - what happened to 2013??

If you are like me – as I suspect many of our Analytic Hospitality Executives are – you are sitting at your desk today thinking – is it really mid-December already?  What happened to 2013??  How am I going to finish everything I said I’d get done this year?  What […]

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Pricing in a Social World: How consumers use ratings, reviews and price when choosing a hotel

With the advent of the Online Travel Agents (OTA’s), prices became transparent, and hotels were forced to pay close attention to how they were priced relative to the competition in the market.  Now with the growing popularity of online ratings and reviews, consumers have additional information to use to evaluate […]

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Delivering on integrated hospitality analytics: The real world perspective

Recently the Analytic Hospitality Executive has been exploring the possibilities of integrating departmental analytics. We have examined how the marketing, revenue management and service operations departments of hospitality companies can make use of the analytic outputs of other departments to improve their results. Much of this has been based on […]

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Integrating departmental analytics: Hospitality revenue management

In her post last week, Natalie introduced the topic of integrating analytic approaches across departmental boundaries, and elaborated on the potential benefits to marketing from integrating analytic outputs from the revenue management department.  This week, I’m going to take a look at the other side of that coin – considering […]

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Integrating departmental analytics: Hospitality marketing

As Kelly mentioned in her last post, integrating departmental analytics is one of the key milestones on the journey to a strategic analytic culture for hospitality organizations. When departmental activities are synchronized at the data and analytics level, not only are department decisions made considering the good of the enterprise, […]

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