About this blog
We’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
Natalie Osborn
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Natalie Osborn is the senior solutions architect for SAS Institute’s Hospitality and Travel practice, and an 18+ year veteran of hospitality and hospitality technology solutions development, specializing in revenue management. Prior to joining SAS, Natalie was the director, product marketing for Minneapolis-based IDeaS Revenue Solutions, where she worked from 2000 to 2011.
Recent Posts
Customer-focused hospitality marketing at InterContinental Hotels Group
You'll appreciate the SAS and Cornell Center for Hospitality Research joint webcast, Customer-Focused Marketing for Hospitality and Gaming. I caught up with one of our ... Read More
Innovations and opportunities: Analytics for hospitality marketers
This month, the Analytic Hospitality Executive looks at hospitality marketing and how you can get the most from your marketing spend. On May 4th, we ... Read More
Using social media data and analytics at Las Vegas Sands
This week I caught up with Mark Molinari, corporate vice president of revenue management and distribution for Las Vegas Sands Corporation. Mark has an extensive ... Read More
What value does social media analytics bring to the hospitality industry?
Over the past three weeks we have been exploring how hospitality executives can identify the opportunities to leverage social media data across their enterprise. In ... Read More
Expanding social media analytics beyond hospitality marketing
This week I spoke with Breffni Noone, PhD, assistant professor of hospitality management at Pennsylvania State University. Breffni’s chief research interests include revenue management, particularly ... Read More
Hospitality industry outlook for 2012
We are just putting the finishing touches on our SAS and CHR joint webcast for February. In this webcast, entitled “Hospitality Industry Outlook 2012”, we ... Read More
Is your loyalty program encouraging (ahem) loyalty?
I recently caught up with Mike McCall, PhD, Visiting Scholar in the School of Hotel Administration, and a Research Fellow of the Cornell Center for ... Read More
How do I leverage my relationship with online travel agents?
This week I chatted with Chris Anderson, associate professor at the Cornell School of Hotel Administration, where he teaches courses in revenue management and service ... Read More
An analytic approach to multi-channel distribution management
Most of what I have read over the last few months on hotels and online travel agents (OTAs) has read like a chapter from War ... Read More
Integrated marketing and hospitality analytics