About this blog
We’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
Natalie Osborn
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Senior Industry Consultant, Hospitality & Travel Global Practice
Natalie Osborn is the senior solutions architect for SAS Institute’s Hospitality and Travel practice, and an 18+ year veteran of hospitality and hospitality technology solutions development, specializing in revenue management. Prior to joining SAS, Natalie was the director, product marketing for Minneapolis-based IDeaS Revenue Solutions, where she worked from 2000 to 2011.
Recent Posts
Hospitality information management: the foundation of a strategic analytic culture
Last week Kelly gave us an overview of how to build a strategic analytic culture from the ground up. This week I want to dive ... Read More
Managing for Big Data in Hospitality
As Kelly mentioned in her previous post on defining big analytics, “Big Data” is a buzzword that has been eschewed by many hospitality business leaders. ... Read More
Game-changing hospitality analytics start with good data
Lately, those of us at the Analytic Hospitality Executive have been talking a lot about what represents the biggest game-changers for the hospitality and travel ... Read More
Can the impact of enrollments in customer loyalty programs be measured?
Does the investment you make in enrolling your customers in loyalty programs result in quantifiable benefits for your firm? That’s the question that Mike McCall, ... Read More
Achieving the balance in hospitality with analytics
Happy New Year Analytic Hospitality Executives! I trust that you enjoyed the holiday period and have returned from the holidays well equipped to deal with ... Read More
Cornell Hospitality Research Summit 2012
Recently, several of us at the Analytic Hospitality Executive participated in the Cornell Hospitality Research Summit (CHRS), which is put together by our partners at ... Read More
Why is sustainability reporting becoming increasingly more important for hotel companies?
Last time I wrote about sustainability I thought that it was easy to take sustainability for granted as a SAS employee. In the short time since I ... Read More
Sustainability: is it too difficult to achieve for hospitality organizations?
It’s easy to take sustainability efforts for granted as a SAS employee. I come to work every day in a Platinum LEED (Leadership in Energy ... Read More
Integrated marketing and hospitality analytics
This week I spoke with Bruce Swann, Customer Intelligence Solutions Manager, SAS. Bruce was a participant in last week’s webcast Customer-Focused Marketing for Hospitality and ... Read More
Making analytics more approachable with Data Visualization