Kelly McGuire

Recent Posts

9 Ways for Hoteliers to thrive in 2016

2015 was a busy year for the hotel industry. ADR, Occupancy and RevPAR achieved record highs. We saw extensive merger ... Read More

The Profitable Path to Personalization for Hotels

As consumers have moved to digital channels and digital interactions, competition for the hotel consumer has increased dramatically. Now, hotels ... Read More

A Revenue Manager’s Guide to Surviving the Awkward Teenage Years

Revenue management is a relatively young discipline in the hotel industry. Hotels only started to broadly adopt revenue management processes ... Read More

Beyond the Basics: What’s next in predictive analytics for hotels?

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS We’ve taught analytics 101 through the last couple of ... Read More

Back to the Basics Part Two: What can hoteliers do with analytics?

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS This week, we continue our fall “back to the ... Read More

Back to the Basics Part One: An analytics primer for hoteliers

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS. It’s back to school time, and back to school ... Read More

Just get me my data! (Please): How advances in data management are making it easier for business users to access data

We’ve been talking about data recently at the Analytic Hospitality Executive. I’ve advocated to use whatever data you have, big ... Read More

It's not the size of the data, it's what you do with it.

With all of the discussion about big data these days, it is easy to think that every problem is a ... Read More

How to avoid “big data paralysis” - A Guide for Hoteliers

We have spent a good deal of time at the Analytic Hospitality Executive advocating for the value of big data ... Read More

Do I know you? Personalization without a guest profile.

In a noisy distribution environment, hotels are in significant danger of becoming commoditized. Differentiating themselves not only from the competition, ... Read More
  • About this blog

    We’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
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