About this blog
We’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
Kelly McGuire
RSS
Executive Director, Hospitality and Travel Global Practice
Kelly A McGuire, PhD
Executive Director, Hospitality and Travel Global Practice, SAS
Kelly McGuire leads the Hospitality and Travel Global Practice for SAS. In this role, she is responsible for driving the offering set and setting strategic direction for the practice. McGuire works with product management, sales, alliances and R&D to ensure that SAS solutions meet the needs of the market. She also works closely with IDeaS Revenue Solutions, a SAS company, helping to integrate IDeaS revenue management solution with SAS’ Customer Intelligence solutions. She has 20 years of experience in the hospitality industry. Before joining SAS, McGuire consulted with Harrah’s Entertainment on restaurant revenue management strategies for their major markets. Prior to that, she was a senior consultant at Radiant Systems. She also worked for RMS (Restaurant Revenue Management Solutions) providing menu item pricing recommendations to major chain restaurants.
McGuire has a BS from Georgetown University and a MMH and PhD in Revenue Management from the Cornell School of Hotel Administration. Her research has been published in The Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management and the Journal of Service Management.
Recent Posts
Demystifying social media analytics for hospitality
This month the Analytic Hospitality Executive blog is all about social media. Being the data lovers and analytics geeks that we are, we are particularly ... Read More
Customer Lifetime Value Analytics – The Holy Grail for Hotels and Casinos
Most managers realize that understanding customer value, and more importantly customer lifetime value (CLV), can help them plan strategies to encourage loyalty behavior, increase revenues, ... Read More
Different place, same problems – How do we engage with the guest and keep them loyal?
I recently attended the Cornell Hospitality Summit in Mumbai India at the Taj Palace. This was an event co-sponsored by Taj Hotels Resorts and Palaces ... Read More
Trends in distribution management - the operator's perspective
I had a chance to catch up with Eoin Furlong, Director of Revenue Analysis for Hilton World Wide last week. Eoin’s team sits within the ... Read More
Are Hoteliers Losing Control of their Inventory?
This was the question that hotel owners came to Cindy Estes Green from The Estes Group, and Mark Lomanno, member of the board of directors ... Read More
Welcome to our blog
Welcome! We are very excited to be co-hosting this blog with the Cornell Center for Hospitality research. Our hope is to continue the efforts we started with ... Read More
Social Media Analytics and Hospitality: Take advantage of the opportunities, avoid the pitfalls