About this blog
We’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
Kelly McGuire
RSS
Executive Director, Hospitality and Travel Global Practice
Kelly A McGuire, PhD
Executive Director, Hospitality and Travel Global Practice, SAS
Kelly McGuire leads the Hospitality and Travel Global Practice for SAS. In this role, she is responsible for driving the offering set and setting strategic direction for the practice. McGuire works with product management, sales, alliances and R&D to ensure that SAS solutions meet the needs of the market. She also works closely with IDeaS Revenue Solutions, a SAS company, helping to integrate IDeaS revenue management solution with SAS’ Customer Intelligence solutions. She has 20 years of experience in the hospitality industry. Before joining SAS, McGuire consulted with Harrah’s Entertainment on restaurant revenue management strategies for their major markets. Prior to that, she was a senior consultant at Radiant Systems. She also worked for RMS (Restaurant Revenue Management Solutions) providing menu item pricing recommendations to major chain restaurants.
McGuire has a BS from Georgetown University and a MMH and PhD in Revenue Management from the Cornell School of Hotel Administration. Her research has been published in The Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management and the Journal of Service Management.
Recent Posts
"Big Analytics" for Hospitality
In last week’s post I proposed that the hospitality industry move past debating whether they have a big data problem and move towards admitting that ... Read More
Defining "Big Analytics"
Big Data has become a big buzzword in the market. So much so in fact, that many business leaders are eschewing the term just on ... Read More
Hospitality research you should be using now
Is our rewards program really improving our bottom line? What is the impact of social media on our hotel’s performance? Do earnings announcements impact our ... Read More
Pricing as a strategic tool: A conversation with Maarten Oosten
Along our 2013 theme of building a strategic analytics culture within a Hospitality and Travel organization, I had a conversation this week with Maarten Oosten. ... Read More
A primer on PEAD: An interview with Pamela Moulton on analysis of hospitality stock performance
In preparation for our upcoming Center for Hospitality Research (CHR) and SAS webcast, I had the opportunity to speak with Pam Moulton, co-author of a ... Read More
Social media and lodging performance
Chris Anderson from the School of Hotel Administration at Cornell recently released a report through the Center for Hospitality Research (CHR), summarizing the results of ... Read More
Reflecting back and looking forward
2012 has been another exciting year for Analytic Hospitality Executives! I have been energized by the growing interest in analytics across the hospitality industry, in ... Read More
Revenue management and price optimization in review
Over the last 10 weeks at the Analytic Hospitality Executive, we have explored the topic of Revenue Management and Price Optimization for the hospitality and ... Read More
The future of hotel revenue management: A conversation with Dr. Ravi Mehrotra
This week I finally had a chance to catch up with Dr. Ravi Mehrotra, President & Founder of IDeaS – A SAS Company. As most ... Read More
Creating a strategic analytic culture - from the ground, up