Tag: Data

Analytics | Artificial Intelligence | Customer Intelligence
Sofia Real 0
A transformação MarTech: como a tecnologia irá melhorar o marketing em 2024

No ano passado, assistimos a uma revolução notável no desenvolvimento de modelos generativos de IA e na sua adoção generalizada por indivíduos e empresas. Dois exemplos claros foram o ChatGPT e o DALL-E da OpenAI que, em apenas alguns meses, conseguiram conquistar milhões de utilizadores em todo o mundo, garantindo

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | SAS Events
Diferenças e semelhanças na gestão da experiência do cliente e do cidadão

No passado dia 25 de maio, aproveitámos a presença da equipa de gestão a nível global do SAS na cosmopolita Madrid para nos reunirmos com os nossos clientes e parceiros, que já consideramos amigos, para abordar um tema tão em voga como a analítica avançada sob diferentes ângulos no nosso

Analytics | Artificial Intelligence
Brecht Seifi 0
4 ways that data and AI can facilitate sustainability transformation

In the first of this two-part blog series, we discussed why corporate sustainability is gaining momentum and explored the benefits and challenges it brings to business. Let’s dive into some practical tips on how to facilitate sustainability transformation within your organization: 1. Analyse your current situation with a future-oriented approach

Advanced Analytics | Analytics | Artificial Intelligence | Cloud | Customer Intelligence | Data Management
Antonio Calvo 0
Los datos deberían ser el activo más valioso de la cuenta de resultados de la distribución y empresas de gran consumo

Actualmente los datos de la gran distribución no forman parte de la cuenta de resultados, pero es el activo que deberían monetizar con mayor urgencia. Gracias a este análisis avanzado se puede mejorar el margen de la compañía y aumentar la eficiencia de diferentes procesos. En este artículo vamos a

Advanced Analytics
Iain Brown 0
3 benefits of bringing enterprise-level AI to small and medium-sized businesses

From rising operating costs to wage inflation, business leaders are facing challenges on an unprecedented scale. For small and medium-sized enterprises (SMEs) in particular, this is driving the need for more in-depth data gathering, understanding and insight generation to inform smarter decision making and identify cost-saving opportunities. Some might remember

Advanced Analytics | Analytics | Data Management | Data Visualization
Marcos Garcia 0
Data observability generates benefits well beyond migration management

My recent work has focused heavily on migration, especially onto the SAS Viya platform and cloud more generally. Rather unexpectedly during this process, we have found that data observability is becoming increasingly important to customers. They start simply by looking at tracing files, but soon find that it has a

Advanced Analytics | Analytics | Artificial Intelligence
Dwijendra Dwivedi 0
7 common pitfalls to avoid when creating business value from AI

Artificial intelligence (AI) is causing a digital transformation that is changing businesses’ operations. It is likely to bring a sea change compared to the Industrial Revolution. Many challenges with AI are technical, but most failures occur because of poor strategy and execution. Fortunately, there are some steps you can take

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