Natascha is leading a regional communications and marketing organization, demonstrating and showcasing the benefits and opportunities with proven technology and 30 years successful analytics experiences across the Nordics. She holds strong marketing, leadership and people management skills, and a wealth of international experience from the IT industry. Strong track record of delivering results and leading high performance teams. Passionate driver of business impact and cross-functional teamwork
The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the
Autumn brings out the birdwatcher in many of us. Migrant birds are moving all around the northern hemisphere, often in great flocks, making amazing spectacles. Among them are the humble starlings. Cheeky, chatty little blue-black birds that go largely unnoticed for most of the year. A murmuration of starlings, as
