I'm a Business advisor in the Nordic Center of Excellence within the field of Customer Intelligence / Integrated Marketing Management as well as being an external lector at the Copenhagen Business School. My focal point is to take a holistic view of the total customer experience, and the underlying processes across the organization – to ensure alignment from within as well as touch point consistency. Throughout engagement with companies of various industries the rational is to continuously strengthen commercial decision-making on both a strategic, tactical and operational level through the use of break-through technologies and software solutions. I believe that in the era of big data it is in the intersection between analytics and innovation that marketing is able to build and continuously develop competitive advantage.
Following my latest blogpost on the subject of executing omni-channel strategies, the first step is to obtain a greater overview and understanding of your customers. In recent years, the massive increase in data volumes and the variety of sources have completely changed the concept of customer profiles for most companies. From
Af Jonas Munk, Business Advisor, Integrated Marketing Management, SAS Institute Styrket anvendelse af data i forhold til at optimere borgerinteraktionen er et område, som flere af vores offentlige kunder i dag ser effekten af. Konkret har Ministry of Social Development i New Zealand sparet mere end 5 mia. kroner over
One of the central marketing concepts for most companies across industries in recent time is omni-channel marketing. The main idea is to ensure a consistent and comprehensive customer experience across all points of interactions, regardless of time, place and context. Appealing as the thought might be, most companies struggle with
I min dialog med offentlige styrelser oplever jeg et stigende behov for at arbejde med processer omkring borgerinteraktion. Formålet er både at skabe øget tilfredshed og samtidig også at blive mere effektive. En af hovedudfordringerne er, at man som institution skal sikre, at de interne menneskelige og digitale ressourcer prioriteres
What would you do if you discovered that a completely new type of player entered your market with a ground-breaking approach? This is a situation that almost every industry faces at some point. To mention a couple of examples: The Nordic IT start-up Skype challenged telco’s bread-and-butter telephony together with
I recently read a very interesting article from McKinsey: The seven habits of highly effective digital enterprises. One of the most interesting areas successful companies are focusing on is customer centricity. It comes more and more into play as higher customer demands are pressuring traditional value chains. Marketers in several
Måden, vi i dag indgår i dialog med borgere på, er i hastig forandring, hvilket er med til at stille nye krav til nuværende arbejdsgange og bagvedliggende systemer hos en lang række offentlige aktører. Vi skal ikke bare arbejde mere effektivt, men også tilpasse os nye kommunikationsformer som mobile applikationer
This Friday I read a comment from recent research on marketing decision-making, which said that the majority of marketers still rely on gut feeling. Noticing at the same time that these marketers point at data as a potential key asset for the marketing department, it seems to support what I
I recently spoke to a marketing executive at a large retailer, who had a vision of being able to deliver the right offers to the right people across all relevant channels. Having mastered the existing analogue and digital channels, it was now time to tie together the social media efforts
Recently I held a webinar for a Nordic audience of people responsible for marketing, discussing the subject of marketing mix optimization, which I believe to be a game changer for companies in the years to come. The reason: A continuous proliferation of touch points is putting pressure on our organization
