Forecasting fashion apparel (Part 3)

Mike Gilliland
Mike Gilliland|February 7, 2012

Some ideas sound great (combining chocolate with peanut butter) and turn out great (Reese’s Peanut Butter Cup).  Some ideas sound great (getting a face lift) but turn out bad (Kenny Rogers, Greta Van Susteren). Some ideas sound bad (a Run-DMC / Aerosmith duet) but turn out great (“Walk This Way”).   Some ideas sound bad (letting [...]

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Forecasting fashion apparel

Mike Gilliland
Mike Gilliland|January 27, 2012

Ten years ago I spent some time in women’s undergarments*, as Director of Forecasting at Sara Lee Intimate Apparel (now Hanesbrands).  Sure, it sounds glamorous — product posters on our office walls, quarterly runway shows of new products, and partying with the full-figured Playtex models (some of whom were fuller than I figured).  [...]

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  • About this blog

    Michael Gilliland is a longtime business forecasting practitioner and currently Product Marketing Manager for SAS Forecasting. He initiated The Business Forecasting Deal to help expose the seamy underbelly of the forecasting practice, and to provide practical solutions to its most vexing problems.

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