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Foresight/SAS webinar December 3: Getting real about uncertainty

By Mike Gilliland on The Business Forecasting Deal December 2, 2014 Topics | Advanced Analytics Analytics

Just a reminder that on Wednesday, December 3, 10:00am ET, Paul Goodwin will be delivering the next Foresight/SAS Webinar on "Getting Real About Uncertainty." From the description:

Many forecasts only tell us about things like probable events, expected sales and prospective demand. Often they tell us nothing about the level of uncertainty we face.

This webinar will discuss recent research suggesting that people make better decisions when forecasts contain information on uncertainty. It will demonstrate how to:

Estimate uncertainty.
Use forecasting uncertainty to your advantage.
Present forecasts in ways that are credible, understandable and useful.

For more discussion of Paul's topic, see this BFD post from last month.

About Author

Mike Gilliland
Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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