Three pillars of better business outcomes: information management, analytics, and campaign optimization

Matthew Magne
Matthew Magne|November 18, 2011

Lately, in consulting with customers about SAS solutions, I’m increasingly seeing discussions revolve around 3 inter-related but distinct segments: Information Management, Analytics, and Campaign Optimization. In the past, these discussions might have happened with 3 different audiences in 3 different meetings, but we are seeing a massive convergence across these [...]

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Big data reality check

Alison Bolen
Alison Bolen|July 22, 2011

I’m always a fan of moving beyond the buzz, so the new research from Nucleus Research, “Big Data: Beyond the Buzzwords,” caught my eye. Besides providing a quick, simple definition (“big data is all about creating, analyzing, and managing large data sets”), The 3-page report does a nice job distilling [...]

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Prove It!

Mark Troester
Mark Troester|June 27, 2011

I was fortunate to participate in the SAS Power Series event that was held in Minneapolis recently. This event brought together seasoned analytic users from a variety of companies to share their experiences, successes and challenges as they strive to leverage analytics to help drive their business. Although the business [...]

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"It's not possible, but what if it were ..."

Becky Graebe
Becky Graebe|June 10, 2011

As big data grow beyond buzzwords, leading organizations are looking to innovators who understand the possibilities and can help them do something useful with all that information. Yesterday at The Economist’s Ideas Economy: Information conference being held in Santa Clara, California, attendees heard from some of the industry’s most knowledgeable [...]

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What type of big is your data?

Alison Bolen
Alison Bolen|May 23, 2011

The basic big data problem is simple to understand: we create too much data to store and analyze it all. The problem gets bigger, however, when you consider the related factors: our problems themselves are getting bigger, the analytics needed to solve them are more complex and the data is [...]

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Would you rather analyze or prepare?

Mark Troester
Mark Troester|March 2, 2011

Are you one of those people that love doing analysis? If so, there is nothing quite like analyzing customer patterns, revenue trends, inventory levels, cost optimization, etc. — especially when you can use that analysis to make changes that will optimize your business. But before you can start the analysis, [...]

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When senior executives know what “metadata” means…

Rachel Alt-Simmons
Rachel Alt-Simmons|February 21, 2011

“We’ll know that data has finally made it as the second most valuable asset in our company when all senior executives understand what ‘metadata’ means.” This was an absolutely wonderful quote from a senior leader at a large insurance company with accountability for an enterprise data management initiative. (Even better, [...]

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Don’t let me be misunderstood – ensuring consistency and accurate reporting with an insurance data model

Stuart Rose
Stuart Rose|February 16, 2011

The insurance industry is full of clichés regarding data: “data rich, information poor,” “data is the lifeline for insurers” and the old favorite “garbage in, garbage out.” Insurance is an industry that relies on solutions to help businesses gain insight into risk, cause of loss and resulting claims. They need [...]

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Announcing SAS Data Management & Integration Technical Forum and Blog

Mark Troester
Mark Troester|February 11, 2011

Many of us in the SAS world are responsible for the data that feeds the various business intelligence, analytics and business solutions provided by SAS. We’ve been involved in data integration, data migration, data quality, ETL / ELT, data access projects that support SAS solutions or are used for other [...]

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What's the risk in data that doesn't fit?

Anne Milley
Anne Milley|September 21, 2010

Can data management reduce your risk exposure? Many managers are quick to point out that they’re awash in data but need help to make sense of it. While this may be true, it’s still worth it to ask: do you have the data you most need to make better decisions? [...]

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