In the first post of a two-part series, Phil Simon plays point-counterpoint with himself.
Tag: CRM
.@philsimon on the downside of the Band-Aid approach.
.@philsimon lists the gravest data-quality errors.
I've spent a great deal of time in my consulting career railing against multiple systems of record, data silos and disparate versions of the truth. In the mid-1990s, I realized that Excel could only do so much. To quickly identify and ultimately ameliorate thorny data issues, I had to up
Thought leaders and pundits like me espouse the virtues of big data. Although you'll get no argument from me on the potential benefits of this essential trend, it's important to remember that there is still tremendous value from using basic customer information. Driving home from a networking event on the
There's no shortage of hype and confusion surrounding big data. Plenty of companies are starting to dip their toes in the pool despite the relative paucity of documented case studies – at least compared to ERP, CRM and BI applications. Sometimes people ask me, "Can you give me one tip
Almost by definition, a customer-centric strategy demands identification of each unique customer within the customer community. Creating a representative model of the customer is a necessary prelude to developing customer profile models and analyzing any characteristics and behaviors for classification. That model must, at the very least, incorporate these aspects:
In my last post, I suggested that there is a difference between data attributes used for unique identification and those used for attribution to facilitate customer segmentation and classification. An example of some attributes used for segmentation are those associated with location, such as home address or package delivery address.
If a key concept of customer centricity is understanding relationship networks and any individual’s sphere of influence, it is critical that the organization of the data incorporate two different aspects of these networks. The first is the concept of a relationship, which can bind a customer to some other entity
It seems that more than a few people believe that Big Data is all hype. Leena Rao of TechCrunch writes that the term is "outdated, and consists of an overly general set of words that don’t reflect what is actually happening now with data."