Tag: CRM

Phil Simon 0
Data lessons from Pizza Hut

Thought leaders and pundits like me espouse the virtues of big data. Although you'll get no argument from me on the potential benefits of this essential trend, it's important to remember that there is still tremendous value from using basic customer information. Driving home from a networking event on the

Phil Simon 0
Simon's First Law of Data Visualization

There's no shortage of hype and confusion surrounding big data. Plenty of companies are starting to dip their toes in the pool despite the relative paucity of documented case studies – at least compared to ERP, CRM and BI applications. Sometimes people ask me, "Can you give me one tip

David Loshin 0
Organizing entity and identity data

Almost by definition, a customer-centric strategy demands identification of each unique customer within the customer community. Creating a representative model of the customer is a necessary prelude to developing customer profile models and analyzing any characteristics and behaviors for classification. That model must, at the very least, incorporate these aspects:

David Loshin 0
Managing customer attribution and classification data

In my last post, I suggested that there is a difference between data attributes used for unique identification and those used for attribution to facilitate customer segmentation and classification. An example of some attributes used for segmentation are those associated with location, such as home address or package delivery address.

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