Ferraris don’t run on kerosene: The case for good data

Madhu Nair
Madhu Nair|April 19, 2013

Imagine a shiny, new red Ferrari in your driveway. You have splurged on it and cannot wait to rev the engine and pull ahead of the annoyingly slow cars on the highway. This is the machine that will take you to your destination with style and speed. Would you run [...]

Post a Comment

Three pillars of better business outcomes: information management, analytics, and campaign optimization

Matthew Magne
Matthew Magne|November 18, 2011

Lately, in consulting with customers about SAS solutions, I’m increasingly seeing discussions revolve around 3 inter-related but distinct segments: Information Management, Analytics, and Campaign Optimization. In the past, these discussions might have happened with 3 different audiences in 3 different meetings, but we are seeing a massive convergence across these [...]

Post a Comment

Big data defined: It's more than Hadoop

Mark Troester
Mark Troester|November 5, 2011

Volume, Variety, Velocity – how many times have you heard that lately? The “3 V’s” are commonly used to describe big data by various vendors and analysts. Forrester extends this by introducing “Variability” as a 4th V – this addresses the fact that you need to design for agility due [...]

Post a Comment

Big data reality check

Alison Bolen
Alison Bolen|July 22, 2011

I’m always a fan of moving beyond the buzz, so the new research from Nucleus Research, “Big Data: Beyond the Buzzwords,” caught my eye. Besides providing a quick, simple definition (“big data is all about creating, analyzing, and managing large data sets”), The 3-page report does a nice job distilling [...]

Post a Comment

Prove It!

Mark Troester
Mark Troester|June 27, 2011

I was fortunate to participate in the SAS Power Series event that was held in Minneapolis recently. This event brought together seasoned analytic users from a variety of companies to share their experiences, successes and challenges as they strive to leverage analytics to help drive their business. Although the business [...]

Post a Comment

"It's not possible, but what if it were ..."

Becky Graebe
Becky Graebe|June 10, 2011

As big data grow beyond buzzwords, leading organizations are looking to innovators who understand the possibilities and can help them do something useful with all that information. Yesterday at The Economist’s Ideas Economy: Information conference being held in Santa Clara, California, attendees heard from some of the industry’s most knowledgeable [...]

Post a Comment

When senior executives know what “metadata” means…

Rachel Alt-Simmons
Rachel Alt-Simmons|February 21, 2011

“We’ll know that data has finally made it as the second most valuable asset in our company when all senior executives understand what ‘metadata’ means.” This was an absolutely wonderful quote from a senior leader at a large insurance company with accountability for an enterprise data management initiative. (Even better, [...]

Post a Comment

Six reasons retailers need to go mobile

Anne-Lindsay Beall
Anne-Lindsay Beall|August 9, 2010

The Mobile Communications article, Why retailers need to be mobile for the 2010 holidaysincludes a lot of compelling reasons for taking your sites mobile. I pulled together a list of six reasons from that article plus a few other sources so you can see the full argument here in a [...]

Post a Comment