The Data Roundtable

A community of data management experts
Data Management
Clemens Knobloch 0
Next-gen 360° view of customers

For a long time, master data management (MDM) practitioners boasted about their ability to build a 360° view of customers by aggregating and proactively managing information coming from various business applications such as CRM systems, ERP applications, and other operational systems. But was it really a 360° view? What about

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