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The Information Architect is a blog for CIOs, IT leaders and anyone allied with information technology who is interested in information management, analytics and how data can be used to drive a business. This blog features commentary on a broad range of subjects including, but not limited to, IT architecture, infrastructure, process and collaboration. It is intended as a forum to: present ideas big and small; discuss what the future holds and what might never be; and host discussion of the IT market, which often seems to move so fast we’re not sure what changes have just occurred.Tags
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Matthew Magne
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Matthew Magne is a Senior Solutions Architect in the Americas Information Management Practice at SAS with a focus on Master Data Management, Data Quality and Data Integration. Previously, Matthew worked as a Certified Data Management Consulting IT Specialist at IBM and has held such consulting and software development positions as Senior Software Engineer, Senior Consultant and Technology Partner in numerous technology firms in the Boston and NC area. Mr. Magne received his BS, cum laude, in Computer Engineering at Boston University, has done graduate work in Object Oriented Development and completed his MBA at UNC Wilmington.

Three pillars of better business outcomes: information management, analytics, and campaign optimization