With a background in applying analytics to real-world business scenarios, McNeill focuses on the automation of analytic insight in both business and application processing. Having been at SAS for over 15 years, she has worked with organizations across a variety of industries, understanding their business and helping them derive tangible benefit from their strategic use of technology. She is coauthor of the book Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World.
“Field of dreams warehouse”– a historic phrase I used in the early days of data warehouse development. It describes the frenzy of activity that took place to create enterprise data infrastructure, before the business rationale for the data use was even understood. Those were the early days. In some ways
