How to turn unhappy customers into advocates, an early example (explicit language warning)

Alison Bolen
Alison Bolen|December 22, 2010

Once upon a time, almost three years ago, before most of us ever heard of Twitter, I was just signing up for the service and starting to follow anyone that I found who might be there talking about SAS. I used Twitter Search and I didn’t find a lot. Some [...]

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Banking on social media: Worth the risk?

Waynette Tubbs
Waynette Tubbs|November 1, 2010

Is social media too risky for banks? Can banks make a social media connection with customers that will shake off the negative impressions developed during the past few years? SunTrust Bank and “Biz” Stone (@biz to Twitter users) say yes. Still – many organizations are not using social media as [...]

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Five key lessons of the Old Spice campaign for enterprise social media marketers

David B. Thomas|July 15, 2010

  Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the [...]

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I’m writing an enterprise social media book

David B. Thomas|June 18, 2010

Seems like there are a lot of great folks writing social media books right now. Last week I learned that Amber Naslund and Jay Baer are writing a book aimed at small and medium-sized business, organizations and non-profits. I just heard on the Six Pixels of Separation podcast this morning [...]

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MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

David B. Thomas|May 5, 2010

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best. [...]

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MarketingProfs B2B: Getting Strategic with Your Brand

David B. Thomas|May 5, 2010

My notes from the MarketingProfs B2B panel “Getting Strategic with Your Brand.” Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with [...]

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MarketingProfs B2B: One-to-One Therapy - Twitter and Email Advice

David B. Thomas|May 4, 2010

One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe, [...]

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MarketingProfs B2B: It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents

David B. Thomas|May 4, 2010

My notes from the MarketingProfs panel “It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents” Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital [...]

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MarketingProfs B2B: Proven Success Stories Integrating Social Media into Overall Strategy

David B. Thomas|May 4, 2010

I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my [...]

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A big week for social media at SAS

David B. Thomas|April 8, 2010

I’m leaving tomorrow morning for SAS Global Forum, our annual user conference, held this year in Seattle. Last year was my first Global Forum. More than three thousand people came to learn more about SAS and to hang out with other like-minded souls. It’s quite an experience. I’ve heard it [...]

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