In the first post in this series, we discussed how there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. My goal with this series of posts was to clarify the definitions among the terms, delineate
Tag: what’s in a name
In two previous posts, we have investigated the terms customer intelligence and customer analytics in more detail. We continue on our journey today by defining our third of four terms – that of integrated marketing management (IMM). Each of these four terms are different and distinct, so let’s jump right into our
In the first post in this series, I introduced the collection of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's important to define them, as well as understand what comprises each term and which SAS solutions apply. It's
As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's important to define them, as well as understand what comprises each term and know which SAS solutions apply. It's
In today’s fast paced marketing software industry, sorting through terms and naming conventions can be quite a confusing task. Often times – in an attempt to “differentiate” themselves from other vendors – software companies and solution providers invent new names and terms, which can easily result in confusion. Naming a