Are you craving ice cream? Blame the humidity.

Knowing what your customers want and when they want it is valuable insight for any business. The key is to know how to find out. At Oberweis Dairy, one of their important product lines is ice cream - and for them, higher temperatures mean more ice cream sales, right? Not […]

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How to align for success with customer intelligence

It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement. My colleague, Matt Fulk, heads up the team that has been […]

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Video: Embracing social media in the life sciences industry

I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on […]

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Video: Developing marketing leadership - 3 tips from a pro

This is the year of the Marketer. We are emerging as leaders in business due to our unique blend of abilities to gain insights from market and customer data and our keen interest in people. We are active in Social Media and Karl Gustafson reminds us in Elevating The Role […]

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Video: How to stop annoying your customers

Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve […]

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Video: Insights and tips from Chico’s CIO

Our “Nuts & Bolts of Social Media” video series carries on with a new interview between SAS’ Deb Orton and Gary King, CIO of national clothing retailer Chico’s. Gary begins with a brief story of how Chico’s started as a small store selling folk art (Really? Yes, really.), before transforming […]

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Video: Integrating and balancing traditional and social marketing

We’re pleased to offer another segment of “The Nuts & Bolts of Social Media,” this time with my esteemed colleague, Justin Huntsman. In this short video, Deb talks to Justin about how he’s integrating social media into his campaigns. During the discussion, Justin provides some great ideas about how to […]

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Video: Advice from the SAS social media manager

“The Nuts & Bolts of Social Media,” is the title of the series of video interview segments we're producing, beginning with the Chris Brogan interviews, and continuing on with some of our internal social media champions, and when possible, with customers. Look for future posts tagged "The Nuts and Bolts […]

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video: Chris Brogan discusses how being a "trust agent" applies to corporate marketers

A few weeks ago I posted 'Chris Brogan Talks About the Value and Measurement of Social Media', the fifth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the sixth and final segment in the series, SAS' Deb Orton interviews Chris […]

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Video: Chris Brogan talks about the value and measurement of social media

A few weeks ago I posted 'Chris Brogan Talks About Making Social Media Happen in Your Company', the fourth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fifth in this series, SAS' Deb Orton interviews Chris Brogan of New […]

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