QR Codes take over SXSW

I’m here at the what might be the biggest gathering of social media minds, Austin’s annual South by Southwest Interactive conference. With over 15,000 interactive registrants this year, many brands, big and small, are looking for innovative ways to grab the attention of SXSWI attendees who, by nature, suffer from […]

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SXSW: The Big Themes

Here, not a moment too soon, is a more-or-less random recollection of the big ideas and trends I witnessed at South by Southwest Interactive. Location-based applications were predicted to have the biggest hype, and that was borne out. These are applications, primarily for mobile devices, that let you "check in" […]

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SXSW: My perspective as an enterprise social media marketer

I started writing this post on the plane coming home from the South by Southwest Interactive festival. If you've been on Twitter the past two weeks, you've probably seen the #sxsw or #sxswi hashtags, and if you weren't actually in Austin, you probably saw them a heck of a lot […]

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Does your company need to be cautious about social media? More cautious than the US Air Force?

Tuesday at the South by Southwest Interactive conference, I had the true pleasure of meeting Capt. Nathan Broshear, who's known on Twitter by one of the weightiest user names you could imagine: @usairforce. He's an energetic and genuine person and a great ambassador for the Air Force. I summarized Nathan's […]

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SXSW: Future 15 Social Business Panel moderated by David Meerman Scott

The purpose of this panel was to give some visibility to areas of business that are being affected by social media, outside of the traditional marketing and PR stories we're used to hearing. The panel was moderated by David Meerman Scott, (@dmscott) author of The New Rules of Marketing & […]

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SXSW: Customer Service in a 140 Character World

My notes from the Customer Support in a 140-Character World panel. Panelists were Frank Eliason from Comcast (@ComcastCares), Lois Townsend (@ltownsend) from HP, Toby Richards (@TobyRichards) from Microsoft and Jeremiah Owyang (@jowyang) from Altimeter. The moderator was Caroline McCarthy (@Caro) from CNET News. Caroline: Is social media the most effective […]

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SXSW: Big Campaigns on Digital Dollars

My notes from the “Big Campaigns on Digital Dollars" panel, with Melissa Fallon, Chris Hanada, Milo Ventimiglia, Wilson Cleveland and Andrew Hampp. (Their bios are posted on the event page.) The panel focused on working with brands to create online content and web TV series that are fun, intersting and […]

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SXSW: Media Armageddon: What Happens When The New York Times Dies?

David Carr after the session These are my notes from the SXSW panel discussion, “Media Armageddon: What Happens When The New York Times Dies?” The panelists were David Carr from The New York Times, Amy Langfield from Newyorkology.com, Markos Moulitsas from Daily Kos and Greg Beato from Reason magazine. The […]

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SXSW: Do Cool Kids Leave When the Suits Arrive? Balancing personal and professional

I arrived in Austin mid-afternoon and got to the convention center in time for the first session on my list, "Do Cool Kids Leave When the Suits Arrive?" The discussion was led by John Biehler and Chris Heuer. I arrived a bit late for this session, having experienced what I'm […]

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