Guy Kawasaki on enchantment for achieving influence

John Balla
John Balla|April 24, 2012

I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012.  I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm.  And my main takeaway from yesterday’s keynote address by Joe [...]

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Five tips for ongoing impact at tradeshows

John Balla
John Balla|December 16, 2011

My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we’ve used SAS Customer Intelligence to improve our own marketing.  Using SAS fits with our culture of measurement and analysis that keeps us constantly focused on finding better ways to do things, and one [...]

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5 steps to social media measurement

John Balla
John Balla|December 3, 2011

One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content.  And this blog is a great way for me to share some of the best of the best.  When it [...]

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CMO panel: the new era of customer experience

John Balla
John Balla|October 26, 2011

As a marketer, I couldn’t be more excited about the CMO panel on the main stage at PBLS11 . As previously mentioned, the CMO panel moderated by Professor Tom Davenport, included SAS CMO Jim Davis and his peers, Paula Puleo at Michaels Stores and Scott Hudgins from The Walt Disney [...]

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Marketing through social media or mobile

Charles Randall
Charles Randall|October 24, 2011

Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we will compare it to the mobile [...]

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Video: Embracing social media in the life sciences industry

Justin Huntsman
Justin Huntsman|August 25, 2011

I’m pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on [...]

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A day in the life of a corporate blogger

Alison Bolen
Alison Bolen|May 6, 2011

Is there even such a thing as a typical day anymore? We travel. We write. We tweet. We meet. We code. We coach. We manage. We lead. We all go in so many different directions, that it’s hard to really picture a normal day the way you might quaintly envision [...]

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Running SAS PROCs on your Facebook friends

Kirsten Hamstra
Kirsten Hamstra|April 5, 2011

Prolific blogger and author of SAS for Dummies Chris Hemedinger knows maybe a little too much about his Facebook friends. Presenting his paper titled “Social Networking and SAS: Running PROCs on your Facebook Friends,” Chris shared basic techniques to analyze your friends using SAS and how to harvest your own [...]

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QR Codes take over SXSW

Kirsten Hamstra
Kirsten Hamstra|March 15, 2011

I’m here at the what might be the biggest gathering of social media minds, Austin’s annual South by Southwest Interactive conference. With over 15,000 interactive registrants this year, many brands, big and small, are looking for innovative ways to grab the attention of SXSWI attendees who, by nature, suffer from [...]

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Live tweeting at events - tips and tricks

Viji Iyer
Viji Iyer|February 24, 2011

Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes to large events it’s nearly impossible to hit all the places when there are concurrent presentations or [...]

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