Whose story are you telling?

Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year or ten before you “get it.” Fortunately, this particular life lesson hit home quickly, and has quietly reminded me of its truth over the […]

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CMO Council research reveals opportunities with mobile

Few advances in technology have impacted how we do business as broadly and profoundly as mobile devices. They are creating new opportunities for organizations to engage with their customers, but more importantly, mobile devices are changing how people behave. For that reason, we partnered with the CMO Council to study the […]

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Who owns the data? Well, it’s complicated.

I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It […]

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Five ways to drive value through marketing in a digital world

“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.” - McKinsey & Company With all of the latest buzz around digital marketing and the importance of diving in and riding the digital wave […]

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How blogging helps me as a marketer

I started this blog over 4 years ago as a way to give our customers a dynamic source of useful information, and also to help connect the dots for them between the business problems they face and the value propositions of our Customer Intelligence solutions. Along the way, I think I've become […]

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Facebook vs. Orkut – three lessons for marketers

Me:          Hey! Orkut is going away. You:         Oh, bummer! I didn't realize you had one of your cousins from Hungary in town. Me:          *sigh* One of my Facebook friends recently mused in a post about getting a farewell email from Orkut. And she couldn’t remember what Orkut was. To me […]

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Marketers: keep it cool, not creepy

“We are living in the era of the connected customer - one in which normal customer behavior is to capture moments and share it in near real-time.” - from "Customer Love - it's All About the Connection" by John Balla One message does not fit all anymore. Remember the days when marketing would use one […]

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We're ready to do big data. Where do we start?

A question often asked by marketers about big data is “Where do we start?” For newcomers and seasoned experts alike, there is no shortcut to finding the “signal” in the “noise” of today’s big data. What I recommend is a structured, methodical approach to meet the challenge. Here is a suggested […]

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Strategy shift: How CMOs are leading data-driven marketing (part 1)

Technology has dramatically changed the way people communicate, do business and generally lead their lives. It’s increasingly online, and it’s increasingly mobile. In turn, those technologies have created tons of data-driven marketing opportunities, and it turns out that there are some recurring themes in how CMOs are leading the charge. Big […]

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4 steps to formalize your social monitoring and response program

Brands like Comcast, Dell, and Nike have made names for themselves on Twitter as customer service pros. Their responses to customer mentions in the social sphere are known for being useful, timely and fun. At SAS, we were hoping to develop a similar program for monitoring and responding to our […]

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