Why you should be careful with LinkedIn connection requests

John Balla
John Balla|May 20, 2013

Let me begin by saying that I am a huge fan of Linkedin. To folks who do not know LinkedIn, I always describe it as a “serious social network.” When you are on LinkedIn, you post the equivalent of your résumé, add other details, join groups that are usually professionally-oriented and connect with [...]

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Shifting marketing to meet mobile customers

John Balla
John Balla|May 5, 2013

Mobile customers have the potential to change our business in profound ways. Advanced mobile communications is coming of age at a time when other technologies and societal shifts are working in parallel to radically transform whole industries. Some of these shifts have shown up in the marketing realm in the form of social media,  customer [...]

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B2B engagement supports overall marketing success at Coca-Cola

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|April 25, 2013

Springtime…Baseball…Hot Dogs…Peanuts…Coke…  I remember growing up on the south side of Chicago watching my beloved Chicago White Sox play at the old Comisky Park.  My father would take me to a few games during the summer and I would remember the refreshment vendor walking up the aisle saying “Things go better [...]

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Top ten ways to increase page views on your next blog post

Alison Bolen
Alison Bolen|April 24, 2013

We have a few hundred bloggers here at SAS, and people are always asking me about how to increase page views to their posts. I’m going to give you my top ten answers to that question below, but first I have to give you “the page view caveat,” which goes [...]

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3 ways marketing analytics impact customer centricity

John Balla
John Balla|January 25, 2013

The idea of customer centricity in marketing is as “old as dirt” - it’s probably been around as long as people have been interested in buying or selling things to each other. So why are we still talking about it, and why is it so seemingly elusive for some organizations? The [...]

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How Vail Resorts creates epic experiences

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|December 21, 2012

Marketers all focus on what we think our customers will like.  We analyze mountains of data, look at what our competition is doing, ask our staff for ideas, look at past year’s marketing campaigns, look at our facilties/products, hire outside consultants……and the list goes on and on.  But with all this analysis going on, one [...]

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Seven ways for marketers to respond to big data, from Brian Solis

John Balla
John Balla|December 5, 2012

Apparently the “big” in “big data” is only going to get bigger. And it turns out that organizations have not prioritized big data as much as they perhaps should because too many of them aren’t effectively leveraging customer data across channels. Both of those are positions held by the Altimeter [...]

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Anatomy of a spam comment

John Balla
John Balla|December 3, 2012

This is the cross-post of a funny and informative post written for an internal SAS blog by my colleague and blogger extraordinare Chris Hemedinger. For those of you not familiar with “spam,” it’s a scourge of electronic media that shows up in blog comments among other places - placed with the intention of gaining better [...]

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Use customer analytics to tackle big data for insights

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|November 9, 2012

Understanding the customer is more and more complex with each passing every day, especially due to the ever-increasing amoung of customer data – generating what is commonly known as “Big Data.” Adding to the complexity is all the unstructured data from social media, which happens to be highly relevant to understanding the customer.  So [...]

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"Business Awesome" is part analytics, all attitude

John Balla
John Balla|October 30, 2012

“Awesome” is possibly the most over-used word in the English language, and its over-usage is driven by its versatility. Generally, something awesome is impressive in a way that warrants talking about it – so it’s something remarkable. Knowing that, it’s easy to understand how in our social-savvy, interconnected online world, awesomeness matters.  [...]

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