Can a movie about analytics sweep the Oscars?

Amy Chesebrough
Amy Chesebrough|February 24, 2012

Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns [...]

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Neuromarketing - creepy relationship management...or just what the doctor ordered?

John Bastone
John Bastone|February 17, 2012

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like [...]

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The holiday jingle marketing mashup

John Balla
John Balla|December 23, 2011

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a ”jingle” first aired on Christmas Eve in 1926, touting the merits of General Mills’ Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on [...]

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5 steps to social media measurement

John Balla
John Balla|December 3, 2011

One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content.  And this blog is a great way for me to share some of the best of the best.  When it [...]

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The spotlight is on the customer at The Series

John Balla
John Balla|October 25, 2011

I am thrilled to be at SAS’ flagship annual thought leadership event, the 2011 Premier Business Leadership Series. The theme is “Innovate, Optimize, Transform” and we have world leaders, best-selling authors and thought-provoking professors with great wisdom to share in one exciting event. It’s truly inspiring.  Yet as compelling as all [...]

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Real-Time Dinner with David Meerman Scott at DMA:2011

John Balla
John Balla|October 2, 2011

As previously mentioned, I am at DMA:2011 in Boston with David Meerman Scott and he was the featured guest at our executive dinner this evening.  We invited marketing executives attending this conference to have dinner with the best-selling author, who will also present in the Thought Leadership Series tomorrow at [...]

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Tracking and analyzing Tweets from SAS’ annual analyst conference

Jonathan Hornby
Jonathan Hornby|March 24, 2011

For two days in Early March (March 7-8), we hosted forty-eight of the industry’s most influential analysts in Steamboat Springs, Colorado, for SAS’ annual analyst conference. Collectively, the analysts generated more than 2,000 tweets – the bulk of which were created in a single day – the day our executive [...]

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eMetrics San Francisco – SAS is at it again!

Justin Huntsman
Justin Huntsman|February 25, 2011

eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we [...]

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10 things you can do with social media analytics

Alison Bolen
Alison Bolen|January 6, 2011

If I say, social media analytics, and you say, What’s that? I have some good links for you. First, you’ll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics. “Social analytics is where measurement and [...]

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Video: Branded! How retailers engage consumers with social media and mobility

Justin Huntsman
Justin Huntsman|November 8, 2010

I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility. [...]

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