We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in
Tag: search
Where do you draw the line between relevancy and privacy?
Search marketing brings us full circle
We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very important topic. I learned some new things and also had a few moments where it seemed the obvious was being presented, but sometimes even "hearing the
What is search engine marketing? thoughts from a June luncheon event
As a member of the Triangle Chapter of the American Marketing Association, I enjoy a monthly opportunity to hear local CEO’s and CMO’s discuss their Marketing strategies. The June event, focused on Search Engine Marketing (SEM), was a lively panel discussion moderated by the hilarious Neal Lancia; and ably staffed