In May of 2016, I expressed my personal excitement for the release of SAS 360 Discover to the SAS platform, and the subject of predictive marketing analytics. Since then, I have worked with brands across industries like sports, non-profits, and financial services to learn about valuable use cases. Before diving
One of the most powerful sales tools is often something that you can’t foresee or control. Even though customers read papers, visit websites and talk with a salesperson, another factor can make all the difference – a referral from a friend or coworker. Think about the way that sites like
My smartphone’s alarm clock app recently did something it’s never done. It failed to go off. I slept through my exercise class. Grrrr! After texting an apology to my trainer, I looked online for a solution. Google knows everything, right? I found the answer in an online support community, tweaked
