Blending the art and science of marketing at Best Buy

I had a chance to attend a moderated panel discussion at the last SAS Global Forum Executive Conference with executives from Best Buy, Seminole Gaming and Office Depot, and each speaker offered their own unique story about how applied customer analytics makes a difference in marketing. I captured some key points in previous [...]

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Taking care of marketing the Office Depot way

Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by [...]

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Peak Performance from Marketing Optimization

SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the “Holy Grail” of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase, [...]

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Business Lessons for Marketers from Joe Theismann

I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us with vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. By delivering an engaging mix of humor, lessons learned [...]

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Customer Intelligence at SAS Global Forum

As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL.  It’s like an annual family reunion of SAS users from around the world, all coming together to reconnect, [...]

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Can a movie about analytics sweep the Oscars?

Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns [...]

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Leveraging customer data to drive business decisions

The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout [...]

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How to find the most profitable growth opportunities

The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout [...]

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Jim Collins on humility, the signature dimension of a great leader

What makes a great leader? We had the good fortune last week, during our SAS Global Forum Executive conference, to find out. For me, and many conference attendees, it was an honor to interact with and listen to Jim Collins, World renowned researcher, author, and passionate keynote speaker. His groundbreaking [...]

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Customer Intelligence and SAS Social Media Analytics at SAS Global Forum

To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you [...]

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