Marketers ask: Isn’t a data lake just the data warehouse revisited?

In this 5-part blog series on the Big Data Cheat Sheet on Hadoop, we’re taking a look at these five questions from the perspective of a marketer: What can Hadoop do that my data warehouse can’t? Why do we need Hadoop if we’re not doing big data? Is Hadoop enterprise-ready? Isn’t [...]

Post a Comment

Marketers ask: Is Hadoop enterprise-ready?

In response to my last post—Marketers ask: Why do we need Hadoop if we’re not doing big data?—a Twitter follower asked this question: It’s a fair question. Typically, marketers are more interested in the car (in this case, big data) than they are in the engine (Hadoop). But Hadoop is [...]

Post a Comment

Marketers ask: Why do we need Hadoop if we’re not doing big data?

"Our corporate data is growing at a rate of 27% each year and we expect that to increase. It’s just getting too expensive to extend and maintain our data warehouse.” “Don’t talk to us about our ‘big’ data. We’re having enough trouble getting our ‘small’ data processed and analyzed in [...]

Post a Comment

Marketers ask: What can Hadoop do that my data warehouse can’t?

Recently, I was given the opportunity to present a session titled, An Executive’s Cheat Sheet on Hadoop, the Enterprise Data Warehouse and the Data Lake at the SAS Global Forum Executive Conference. During this standing-room only session, I addressed these five questions: What can Hadoop do that my data warehouse can’t? [...]

Post a Comment

Using analytics to delight customers at Scotiabank

In every industry, there’s one perennial challenge - how do you consistently delight your customers? How do you show them that you instantly know who they are, no matter when or where they interact with you? How do you turn them from lukewarm acquaintances to passionate brand evangelists? Scotiabank has [...]

Post a Comment

People skills realize the innovative power of technology

It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because technology is radically changing the world and marketing and IT have the opportunity to radically change the enterprise together. Yes, the stakes are high and [...]

Post a Comment

What's changing IT is also changing marketing

Adversarial relationships make for wonderful stories. Why? Because we can relate to them so well. It’s human nature to clash with rivals - cat fights, turf wars, even sibling rivalries reliably sell magazines and fill cinemas and theaters. But are they good for business? Of course not, especially not if the [...]

Post a Comment

Blending the art and science of marketing at Best Buy

I had a chance to attend a moderated panel discussion at the last SAS Global Forum Executive Conference with executives from Best Buy, Seminole Gaming and Office Depot, and each speaker offered their own unique story about how applied customer analytics makes a difference in marketing. I captured some key points in previous [...]

Post a Comment

Taking care of marketing the Office Depot way

Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by [...]

Post a Comment

Peak Performance from Marketing Optimization

SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase, [...]

Post a Comment