In our fast changing, increasingly digital world, building a strong customer relationship is the lynchpin to building a great business. The stakes are even higher now as global disruptions occur with alarming regularity—be it political unrest, economic meltdowns or a pandemic. A new, global study called Experience 2030: The Future
Tag: ROI
Marketing attribution has been a hot topic for marketers as long as we’ve had marketing. Everybody talks about it, few really know how to do it, and everyone thinks everyone else is doing it - so everyone claims they’re doing it. This may be different where you are, but what I've seen here in
“Data is a precious thing and will last longer than the systems themselves.” –Tim Berners-Lee, inventor of the World Wide Web Last year, the International Institute for Analytics (IIA) and SAS published the research report, “Big Data in Big Companies,” written by Tom Davenport and Jill Dyché. For this report, they
According to the recent 2013 Marketing Performance Management Survey by Forrester, ITSMA and VisionEdge, marketers still have a long way to go. To be relevant to the business, marketers need to measure and communicate the right metrics. Surprisingly, just 40 percent of marketers today think that measuring marketing’s contribution to
It is Labor Day weekend. The kids are all back in school and soon the leaves will turn. For many of us, these changes trigger business planning for the coming year. Our marketing teams are examining “what worked and lessons learned” and as a leadership team, we are updating our