Seven things to know about holiday shoppers

Everybody cares about the holiday shopping season. For retailers, it can account for as much as 30% of annual sales according to the National Retail Federation ("NRF"). For many individuals, it can be the best time to score great deals on presents for loved ones. For the overall economy, the impact of the […]

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Black Friday lessons from both sides of the Atlantic

Few of us can have missed the scenes of frantic shoppers searching for that ultimate bargain on Black Friday. This is something fairly new in the UK, having originated in the United States to refer to the Friday following Thanksgiving Day. Legend has it that ‘black’ refers to the first day of the […]

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3 ways retailers are modernizing with analytics

You’re a retailer, it’s the holidays, data is flooding in from all points (if you’re lucky), and the last thing you want to hear from the higher-ups is that you need to “modernize.” And what do they actually mean when they say modernize anyway? Well, modernizing doesn’t have to mean scrapping […]

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No happy holiday for hackers: Five steps retailers must take to beef up cybersecurity

2014 was a rude wakeup call for retailers: In January, Target announced an additional 70 million individuals’ contact information was taken during the December 2013 breach. In September, Home Depot announced that cyber criminals had compromised the credit card information of roughly 56 million shoppers. Neiman Marcus, Kmart, AT&T, Michaels […]

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5 tips to personalize digital customer experiences

At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme of their customers' lives. And with more than 8 million "members" (potential customers), they've managed to create a culture where customers are the company’s biggest advocates and evangelists. So how […]

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Is SoLoMo the new loyalty card?

“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.” - A retail CEO I invite you to put on your consumer cap for a minute and answer these questions: How many loyalty cards do you have and how many of those […]

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Why members-only has meaning to customers at Gilt

Gilt is an online retailer based in the United States, founded in 2007 and is best known for flash sales - only available to members for 36-48 hours. It's all about giving its members the inside scoop to snag something cool and sought after, and then adding the thrill of […]

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Improve outcomes with cross-channel campaign management

One of the amazing things I’m finding about the National Retail Federation’s “BIG Show” is the incredible amount of experience and knowledge walking the halls. There are 10-, 20- and 30-year veterans of the retail world everywhere you turn. Two of those professionals – Office Depot’s Alan Adams and Kerem […]

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3 big trends show why #NRF13 is "Retail's BIG Show"

It's easy to see how a newcomer to "Retail's BIG Show" could be a bit overwhelmed. The booths are big, attendance is booming and there are "hot and new" solutions everywhere you turn. But as I've walked the halls and looked at what's being promoted, I've noticed a few trends […]

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Change is the only constant at #NRF13, "Retail's BIG Show"

Standing in Times Square in January usually means experiencing blistering cold and blustery winds. But this year, I sense there’s a change…it’s almost balmy! The retail industry is seeing a similar change with a shift in customer behavior, online retailers putting pressure on brick-and-mortar retailers and the rise of mobile. […]

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