The power of real-time contextual marketing

In the movie Minority Report, while the leading actor walks through the mall and experiences personalized greetings all around him, there is a clear flash of how the future of marketing may look: a customer journey marked by relevant and personalized experiences. Getting back to the reality of today, the typical […]

Post a Comment

Interview: How marketing in the moment matters for mobile

In my ongoing quest to connect people's business problems with sources of technology solutions, my work on the TechnologyAdvice Expert Interview Series puts me in contact with some interesting people behind those solutions. Recently, I caught up with John Balla from SAS and got his insights on how marketing automation relates to mobile customers. […]

Post a Comment

When crunch time calls for real-time responsiveness

Financial goals are best reached with long-term planning - be it savings plans, carefully arranged financing, or any and all forms of insurance coverage.  When it's part of a plan and all goes well, the results intended are the ones achieved. All very good, right? But even the best laid plans at […]

Post a Comment

Why forecasting is the next frontier in retail

Retailers are always trying to get closer to customers. But it’s not just about improving service to those customers – it’s about understand more about what products they are demanding so as to make better forecasting decisions around, for example, how much of a particular item is needed in stock. […]

Post a Comment

The art of possibility: connected vehicles and big data analytics

Decades of Westernized television and cinema have featured fantastic imagined car technologies, including many that now actually exist. Think of the autonomous car from Knight Rider and today’s self-parking capabilities. Or the ongoing James Bond series with tracking devices that resemble the well-established GPS systems in our cars, phones and […]

Post a Comment

Customer service, don’t #FAIL me now

When we talk about digital customer services, it’s all about creating online self-service capabilities for our customers. This is great for everyone! We’ve made it easy for the customer to get what they need; it’s cheaper and faster for organizations to deliver the service to the customer. Need a copy […]

Post a Comment

Black Friday lessons from both sides of the Atlantic

Few of us can have missed the scenes of frantic shoppers searching for that ultimate bargain on Black Friday. This is something fairly new in the UK, having originated in the United States to refer to the Friday following Thanksgiving Day. Legend has it that ‘black’ refers to the first day of the […]

Post a Comment

Consumers confirmed - retail loyalty is all about the experience

It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone has a loyalty program. But do people really want them? It turns out the answer is yes – a resounding yes.  But are those programs […]

Post a Comment

Failing fast...one tiny cookie at a time

Back in 2007, the NY Times published an article about “The Google Way.” The premise behind the Google Way is to give engineers 20% of their time to spend on new company related ideas and projects that interest them. For a while this became the management strategy du jour as […]

Post a Comment

Seven benefits from using marketing analytics

"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr. Field's namesake department store empire. […]

Post a Comment