"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr. Field's namesake department store empire. […]
About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Principal Marketing Specialist in Customer Intelligence. Read more about me here.
Tagsanalytics b2b best practices big data Big Data Archipelago blogging Blogging Tips chris brogan content marketing customer analytics customer experience customer experience analytics customer intelligence customer segmentation customer service database marketing digital marketing DMA driving profitable growth events facebook healthcare Ideas & Trends internal alignment leadership lead nurturing marketing marketing analytics marketing automation marketing optimization marketingprofs mobile Multichannel Marketing nuts & bolts premier business leadership series real-time decisioning relevance retail sas global forum executive conference social media social media analytics strategy twitter video web analytics
Subscribe to this blog