The holiday jingle marketing mashup

John Balla
John Balla|December 23, 2011

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a ”jingle” first aired on Christmas Eve in 1926, touting the merits of General Mills’ Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on [...]

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Real-Time Dinner with David Meerman Scott at DMA:2011

John Balla
John Balla|October 2, 2011

As previously mentioned, I am at DMA:2011 in Boston with David Meerman Scott and he was the featured guest at our executive dinner this evening.  We invited marketing executives attending this conference to have dinner with the best-selling author, who will also present in the Thought Leadership Series tomorrow at [...]

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4 Steps to matching online behavior with real time offers

Will Waugh
Will Waugh|September 26, 2011

For marketers with a lengthy, complex sales cycle, it is still imperative to engage a potential buyer as quickly as possible with relevant information. In an online world, tools like “click to chat” help with those willing to engage  with vendors. In handling the volume of interactions of those who are not yet ready to [...]

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Thoughts about real-time marketing from David Meerman Scott

John Balla
John Balla|September 20, 2011

SAS will be at the DMA2011 conference in Boston on October 1-6, 2011, sponsoring David Meerman Scott in the Thought Leadership Series.  David is a noted marketing strategist and author of seven books on marketing and PR, including The New Rules of Marketing and PR.  His session is titled, ‘How to [...]

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eMetrics San Francisco – SAS is at it again!

Justin Huntsman
Justin Huntsman|February 25, 2011

eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we [...]

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Striving for relevance with empowered customers

John Balla
John Balla|November 2, 2010

There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I’d like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my [...]

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SAS and Sword Ciboodle transform the call center

Justin Huntsman
Justin Huntsman|June 15, 2010

Today I am happy to present a timely guest blog post from Toshi Tsuboi. Toshi is a SAS Customer Intelligence Product Manager, and is closely involved with the recently announced SAS and Sword Ciboodle partnership. When Toshi came to me to discuss a guest post on this topic, I couldn’t [...]

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