Video: Embracing social media in the life sciences industry

I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on […]

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Three social media tips for SAS users

Social media was an undeniable common theme at this year's SAS Global Forum, infiltrating general sessions, paper presentations, posters and conference attendee engagement. Former editor of this blog, David Thomas, spoke at SAS Global Forum and told attendees that social media may be a phenomenon, but it’s not a fad. […]

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Lurkers…so hot right now!

Lurkers have earned a bad rep. They are the lepers in the social media community… outsiders who don’t participate…they lurk in the shadows quietly consuming content but, never contributing, never sharing. They are the plague in the social media world. Who needs that, right? Well…everyone…actually. In a recent discussion at […]

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Live tweeting at events - tips and tricks

Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes to large events it’s nearly impossible to hit all the places when there are concurrent presentations or […]

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Video: Zappos talks culture, success, iPads and relationships

I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Lori Schafer talks briefly with Michelle Thomas and Jaimee Newberry from Zappos. Michelle, a Senior Brand Marketing Manager, and Jaimee, a Product Manager & UI Designer, both offer up […]

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Video: Oberweis takes the ice cream shoppe to the customer

Deb Orton recently had a chance to speak with Bruce Bedford, VP of Marketing Analytics and Consumer Insights at Oberweis Dairy about social media and its role in how they do business. Oberweis Dairy is based in the Midwest and reaches its customers through 48 store locations, its home-delivery business […]

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Video: Branded! How retailers engage consumers with social media and mobility

I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility. […]

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Twitter best practices from @biz

During Thursday’s BAI Retail Delivery Conference General Session, more than 200 banking industry leaders learned about Twitter from Isaac “Biz” Stone, co-founder of Twitter and @biz to Twitter users. Titled “Tapping into a New Generation of Consumers,” the session was led by Rich Karlgaard, Forbes magazine publisher and Digital Rules […]

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My personal ROI for investing in social media

With the advent of social media, there has been a lot of chatter about its usefulness as well as many raised eyebrows regarding its benefits. A lot of people are still left wondering, how and why social media is even important and relevant to what they do. Most people who […]

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Five pro PR tips for working in social media

With so much focus on new media, social media, blogs and communities at Blogworld in Vegas last week, it was refreshing to hear the panelists on the “PR in a 2.0 World” panel admit that some things haven’t changed. In fact, they said a lot of the strategies that worked […]

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