Why was your marketing campaign successful?

Knowing if your campaign is successful and why is not as easy as it seems. Even in ideal conditions, there are plenty of factors beyond your control, such as competitive action, sales investments, product quality, and customer-specific issues. Digital channels have added layers of complexity, while also providing the means for […]

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Marketing analytics and why data visualization matters

Marketers – like most people – like to see their accomplishments in some sort of visual representation. We are a profession who lives in PowerPoint, prezi or some other sort of tool that makes what you are working on look really, really good – sometimes – better than it really […]

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3 lessons marketers can learn from the World Series

Hello, everyone! I’m excited to be part of this great blog and share a few of my ideas. A little about me – I’m a marketer at heart, passionate about strategy, creativity, branding and analytics. I love discovering marketing lessons by examining things around me. At SAS, I’m a marketing […]

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MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best. […]

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MarketingProfs B2B: Getting Strategic with Your Brand

My notes from the MarketingProfs B2B panel "Getting Strategic with Your Brand." Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with […]

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MarketingProfs B2B: One-to-One Therapy - Twitter and Email Advice

One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe, […]

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MarketingProfs B2B: It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents

My notes from the MarketingProfs panel "It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents" Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital […]

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MarketingProfs B2B: Proven Success Stories Integrating Social Media into Overall Strategy

I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my […]

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How to make sure your social media policies #FAIL

I started the social media manager job at SAS in January of 2009, and spent the first half of the year creating and communicating our social media policies (which we call our Guidelines and Recommendations, since they’re much more than just the dos and don’ts.) In the half year or […]

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SXSW: My perspective as an enterprise social media marketer

I started writing this post on the plane coming home from the South by Southwest Interactive festival. If you've been on Twitter the past two weeks, you've probably seen the #sxsw or #sxswi hashtags, and if you weren't actually in Austin, you probably saw them a heck of a lot […]

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